indeed

Demand Generation Manager

Avnan

Mississauga, CAN

Full-time

Onsite

Discovered 2 weeks ago

B2B demand generationGrowth marketingAccount-based marketingIntent dataAI workflow designAI discovery

Free

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Key skills for this role

B2B demand generationGrowth marketingAccount-based marketing

Falcon Electric builds online power protection for remote, harsh, and critical infrastructure environments.

The company serves water, transportation, power, and other infrastructure markets and is developing an AI-native operating model.

This is a revenue-focused Demand Generation Manager role, not a brand-and-communications position.

The role owns an account-based, signal-driven demand engine that creates qualified pipeline and helps sales and channel teams close deals.

The position directs managed AI workflows for research, enrichment, content, and campaigns while retaining human oversight of important decisions.

Design and operate a lead-generation engine that produces researched, prioritized, quote-ready opportunities each week.
Use intent and buying signals to identify in-market accounts and projects and run coordinated account-based programs.
Build and enrich target-account and contact data with buying context, product fit, and contact mapping.
Create AI-driven workflows for research, enrichment, scoring, and routing.

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