Data Strategy Associate Director

Role Summary & Impact

Skills and Experience

• Data-led audience & bidding strategy and enablement;
• Using the data-sets and technology available to Boots, understand the audiences and support in the delivery of test, trial and strategy recommendations across paid media campaigns on addressable channels.
• Work with internal teams, Boots clients and partner teams to define, justify and request future signals and data products which can drive the clients business goals.
• Strategic Project Ownership;
• You won’t be just doing campaign based work and will play a significant role in defining the strategic work-streams that will have the most business impact for Boots. Two key examples here are;
• Data Partnerships: oversee strategic partnerships, ensuring their data is fully integrated and leveraged within our platforms to deliver maximum value for the client.
• Agentic AI: guiding the wider DTA team on what personas and agents need to be built to deliver valuable insights for the clients.
• Cross-functional Collaboration;
• Work closely with stakeholders to identify and deliver on technology opportunities that drive growth and optimise outcomes for the clients business. This includes our internal MarTech team and the CRM team at Boots
• Foster collaboration between technical and non-technical teams, ensuring alignment on project goals and client objectives.
• Co-own Boots Data Strategy testing workstream;
• Work with internal testing leads and activation teams to bring forward robust testing methodologies for Data & Tech focused tests.
• Produce collateral for client facing case studies and share more widely with the business.
• Data Governance and Compliance
• Boots, being a Pharmacy (and so have sensitive data sets), is a privacy first advertiser. As a result, they have a process for utilizing new partners on plans - you will be owning this process to ensure any new partners on plan have the correct Boots and WPP approvals before use.
• Updating any partner changes and reflecting this in internal documents and with client.

A bit about yourself

Life at WPP Media & Benefits

• Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
• We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
• WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
• Please note this is a UK based role and requires individuals to have the right to work in this location
• Please read our Privacy Notice ( https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.
• While we appreciate all applications received, only those candidates selected for an interview will be contacted.
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• Please read our Privacy Notice for more information on how we process the information you provide.