Data and AI Consultant - Emiratization & UAE Talent Development | Song
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Key skills for this role
About the Role
Accenture seeks a Data & AI Consultant to apply advanced analytics, AI, and machine learning to marketing and business challenges. The role blends technical consulting with marketing strategy, enabling clients to harness data-driven insights and AI-powered solutions.
Key Skills for This Role
Responsibilities
- Partner with clients to understand their business goals, particularly in marketing, customer experience, and digital transformation
- Translate marketing challenges into data and AI solutions (e.g., segmentation, recommendation engines, predictive analytics, customer lifetime value models)
- Develop roadmaps for implementing AI driven marketing solutions that improve personalization, targeting, and campaign performance
- Design, build, and implement AI/ML models for marketing applications (e.g., churn prediction, lead scoring, NLP for sentiment analysis, dynamic pricing)
- Work with structured and unstructured data to generate insights that inform brand, product, and digital strategies
- Assess and integrate marketing technology platforms (CRM, CDP, marketing automation tools) with data pipelines and AI solutions
- Explore and apply Agentic AI frameworks to enable autonomous decision making, workflow orchestration, and adaptive personalization in marketing use cases
- Deliver advanced marketing analytics, including campaign effectiveness, attribution modeling, and customer journey analysis
- Build dashboards and visualizations that communicate data driven stories to marketing and leadership teams
- Provide actionable insights that drive customer acquisition, retention, and engagement
- Act as a trusted advisor to marketing and business stakeholders
- Lead workshops and training sessions on AI in marketing (generative AI, personalization, predictive modeling)
Requirements
- 4+ years of work experience
- Good knowledge of AI/ML techniques (classification, clustering, NLP, recommendation engines, generative AI)
- Proficiency in data analytics tools and programming (Python, R, SQL, Power BI/Tableau)
- Experience with marketing technology platforms (HubSpot, Salesforce Marketing Cloud, Adobe Experience Cloud, Google Analytics)
- Experience in building Agentic AI systems, conversational AI / AI bots, Prompting
- Familiarity with cloud ecosystems (Azure, AWS, GCP) for AI deployment
- Excellent communication and presentation skills
- Strong client facing consulting experience
- Ability to work cross functionally and manage multiple projects simultaneously
- Degree in Data Science, Computer Science, Marketing Analytics, or related field
Full Job Posting
About Accenture
- Accenture is a leading global professional services company that helps businesses, governments and other organizations build their digital core, optimize operations, accelerate revenue growth and enhance citizen services.
- We are a talent and innovation led company with 733,000 people serving clients in more than 120 countries.
About The Role
- We are seeking a dynamic Data & AI Consultant with strong expertise in applying advanced analytics, artificial intelligence, and machine learning to marketing and business challenges.
- This role blends technical consulting with marketing strategy, enabling clients to harness data driven insights and AI powered solutions to optimize customer engagement, personalize campaigns, and maximize ROI.
- The ideal candidate is equally comfortable building analytical models as they are advising senior marketing leaders on how to leverage data and AI for growth.
Key Responsibilities
- Consulting & Strategy: Partner with clients to understand their business goals, particularly in marketing, customer experience, and digital transformation.
- Translate marketing challenges into data and AI solutions (e.g., segmentation, recommendation engines, predictive analytics, customer lifetime value models).
- Develop roadmaps for implementing AI driven marketing solutions that improve personalization, targeting, and campaign performance.
- Data & AI Solutioning: Design, build, and implement AI/ML models for marketing applications (e.g., churn prediction, lead scoring, NLP for sentiment analysis, dynamic pricing).
- Work with structured and unstructured data to generate insights that inform brand, product, and digital strategies.
- Assess and integrate marketing technology platforms (CRM, CDP, marketing automation tools) with data pipelines and AI solutions.
- Explore and apply Agentic AI frameworks to enable autonomous decision making, workflow orchestration, and adaptive personalization in marketing use cases.
- Marketing Analytics & Insights: Deliver advanced marketing analytics, including campaign effectiveness, attribution modeling, and customer journey analysis.
- Build dashboards and visualizations that communicate data driven stories to marketing and leadership teams.
- Provide actionable insights that drive customer acquisition, retention, and engagement.
- Client Engagement & Enablement: Act as a trusted advisor to marketing and business stakeholders.
- Lead workshops and training sessions on AI in marketing (generative AI, personalization, predictive modeling).
Qualifications
- 4+ years of work experience.
- Good knowledge of AI/ML techniques (classification, clustering, NLP, recommendation engines, generative AI).
- Proficiency in data analytics tools and programming (Python, R, SQL, Power BI/Tableau).
- Experience with marketing technology platforms (HubSpot, Salesforce Marketing Cloud, Adobe Experience Cloud, Google Analytics).
- Experience in building Agentic AI systems, conversational AI / AI bots, Prompting.
- Familiarity with cloud ecosystems (Azure, AWS, GCP) for AI deployment.
- Excellent communication and presentation skills; able to simplify complex data concepts for non technical stakeholders.
- Strong client facing consulting experience.
- Ability to work cross functionally and manage multiple projects simultaneously.
- Degree in Data Science, Computer Science, Marketing Analytics, or a related field.
- Prior experience in consulting, agency, or corporate marketing analytics roles.
- Familiarity with privacy and ethical AI considerations in marketing.
What We Offer
- Exposure to cutting edge AI and data projects across industries.
- A collaborative environment with experts in AI, data science, and digital strategy.
- Ongoing professional development and certification opportunities.
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