Data Analytics / Customer Intelligence Specialist
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Key skills for this role
About the Role
TAWANTECH seeks a Data Analytics / Customer Intelligence Specialist to transform raw consumer data into predictive commercial intelligence. The role involves building propensity models, performing behavioral analytics, and developing dashboards in Power BI or Tableau to guide corporate decision-making.
Key Skills for This Role
Responsibilities
- Build and validate advanced propensity models to predict customer churn, upgrade behaviors, and product affinity.
- Perform granular behavioral analytics on multi structured datasets to uncover hidden patterns and journey friction points.
- Own the design, deployment, and optimization of end to end commercial analytics frameworks measuring marketing ROI and portfolio performance.
- Develop, maintain, and refresh corporate dashboards using Power BI or Tableau for executive leadership.
- Extract, clean, and manipulate heavy transactional and profile records from enterprise data warehouses.
- Act as an analytical business partner, converting data findings into commercial recommendations for product development and marketing.
Requirements
- Experience in data analytics and customer intelligence
- Proficiency in Power BI or Tableau
- Ability to build predictive models
- Experience with large datasets and data warehousing
Full Job Posting
Job Purpose & Summary
- The Data Analytics / Customer Intelligence Specialist is responsible for transforming raw consumer datasets into predictive, actionable commercial intelligence.
- The role focuses on translating intricate consumer behaviors into optimized commercial strategies.
- The candidate will design robust predictive frameworks and build self service visualization assets to guide corporate decision making.
Key Responsibilities
- Build and validate advanced propensity models to predict customer churn, upgrade behaviors, and product affinity.
- Perform granular behavioral analytics on multi structured datasets to uncover hidden patterns, journey friction points, and engagement lifecycle stages.
- Own the design, deployment, and optimization of end to end commercial analytics frameworks that directly measure marketing ROI and portfolio performance.
- Develop, maintain, and refresh corporate dashboards utilizing Power BI or Tableau to provide automated, real time metrics for executive leadership.
- Extract, clean, and manipulate heavy transactional and profile records from central enterprise data warehouses.
- Act as an analytical business partner, converting data findings into commercial recommendations for product development and marketing departments.
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