Customer Lifecycle Manager

5–8+ years' experience in customer lifecycle marketing, CRM, retention marketing or growth marketing

Demonstrated experience developing and owning lifecycle strategies and programs that deliver measurable commercial outcomes

Strong experience designing customer journeys across multiple lifecycle stages, including onboarding, activation, engagement, retention and cross-sell

Experience using customer data, segmentation, behavioural targeting and personalisation to improve marketing performance

Strong experimentation and optimisation capability, including A/B and multivariate testing

Experience with marketing automation platforms such as Braze, Salesforce Marketing Cloud, Adobe Campaign or similar

Strong commercial acumen and the ability to translate business objectives into customer growth opportunities

Experience influencing and working across Product, Digital, Data, Technology, Customer Experience and Marketing teams

Experience within a complex or regulated industry, with banking, financial services, insurance, telecommunications or utilities experience highly regarded

A tertiary qualification in Business, Marketing or a related discipline

Whatever your role with us, you’ll be part of a force for good. We’re owned by our customers right here in Australia, so our success benefits everyday people and families. Working at Great Southern Bank, you’ll also enjoy a range of fantastic benefits, some examples include:

Helping you unlock a brighter future by investing in your development and wellbeing, offering you study leave, a day for you and professional wellbeing coaching.

Benefits that support you and your wellbeing so that you can thrive at work and at home, today and tomorrow. Enjoy access to our wellbeing centre and the flexibility to work from home two days a week.

Helping you to achieve your financial goals and positively impact your family and community. We offer discounts on a wide range of Great Southern Bank products and services such as savings and transaction accounts, insurance, home loans and more!

Questions? Please contact our Talent Acquisition team at careers@gsb.com.au

At Great Southern Bank, we’re building a workplace where everyone belongs. We value diverse backgrounds, cultures, abilities and experiences - including Aboriginal and Torres Strait Islander peoples, veterans, people with disability, and the LGBTQ+ community - because it makes us stronger for our people, customers and communities. Through flexible working, collaboration and fair, inclusive decision-making, we empower our people to do their best every day.

We move with purpose, are curious about what’s next, remain focused on what matters most, and are always ready to find smarter ways to help our customers and communities thrive. Our people bring energy and initiative to a fast-changing environment, making thoughtful decisions that balance doing good for our customers with driving sustainable success for our business. If you enjoy working in a place where priorities evolve, ideas are valued, and every action contributes to something bigger, you’ll feel right at home here at Great Southern Bank.