Customer Acquisition Manager NEO.Injaz - RBG - Neo Unit.41.Retail Banking Group
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Key skills for this role
About the Role
Mashreq seeks a Customer Acquisition Manager to drive new-to-bank customer growth through digital-first strategies. The role involves managing the full acquisition funnel, performance marketing, budget management, and compliance.
Key Skills for This Role
Responsibilities
- Own end to end acquisition strategy for assigned banking products and customer segments
- Define acquisition targets, budgets, channel mix, and CPA benchmarks
- Manage performance marketing across paid digital channels
- Optimize campaigns for downstream events such as account opening, KYC completion, and funding
- Own and manage acquisition budgets across media and marketing collaterals
- Ensure all acquisition activities comply with banking regulations and internal policies
- Own performance dashboards and regular reporting across channels and customer segments
- Present data driven insights and recommendations to leadership
Requirements
- 8–10 years of experience in customer acquisition, digital marketing, or growth roles
- Strong hands on expertise with media dashboards such as Google Ads and Meta Business Manager
- Solid understanding of the affiliate ecosystem
- Strong experience with MarTech and analytics tools including Google Analytics and mobile measurement platforms
- Experience within banking, fintech, or regulated financial services preferred
- Strong analytical, stakeholder management, and presentation skills
Full Job Posting
Role Summary
- The Customer Acquisition Manager is responsible for driving new to bank customer growth through digital first acquisition strategies.
Key Responsibilities
- Own end to end acquisition strategy for assigned banking products and customer segments.
- Define acquisition targets, budgets, channel mix, and CPA benchmarks in line with annual business plans.
- Identify high value customer segments and tailor acquisition approaches accordingly.
- Lead go to market plans for new product launches and propositions.
- Manage performance marketing across paid digital channels such as Google, Meta, TikTok, Programmatic, Affiliates, etc.
- Optimize campaigns for downstream events such as account opening, KYC completion, and funding.
- Drive continuous testing and optimization of creatives, audiences, and conversion journeys.
- Own and manage acquisition budgets across media and marketing collaterals.
- Track spends, CPA trends, and ROI across channels.
- Provide forecasts, variance analysis, and optimization recommendations to senior stakeholders.
- Ensure all acquisition activities comply with banking regulations, CPR guidelines, DED approvals, and internal policies.
- Own performance dashboards and regular reporting across channels and customer segments.
Skills & Experience
- 8–10 years of experience in customer acquisition, digital marketing, or growth roles.
- Strong hands on expertise with media dashboards such as Google Ads and Meta Business Manager.
- Solid understanding of the affiliate ecosystem, including performance based acquisition models.
- Strong experience working with MarTech and analytics tools, including Google Analytics and mobile measurement platforms such as AppsFlyer, Adjust, Kochava, etc.
- Experience within banking, fintech, or regulated financial services preferred.
- Strong analytical, stakeholder management, and presentation skills.
Key Performance Indicators (KPIs)
- New to Bank Account Openings
- Cost per Acquisition (CPA)
- Conversion Rates across media channels
- Budget Utilization & ROI
- Compliance and Audit Adherence
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