Develop promotional strategy and calendar, measure ongoing performance, and adjust plans accordingly to maximize performance.
Determine product pricing and gross-to-net discount structure, monitor margin performance, and adjust plans accordingly.
Develop demand plans for multiple time horizons for use in sales and operations planning and supply planning
Interact with marketing, sales, customer service, supply chain operations and finance to facilitate the planning process
Lead process, provide training and coaching of demand planning at all levels of the organization
Work closely with the sales management team to aggregate their forecasts, refine the data, and build a demand plan for the procurement team
Use multiple sources of data to evaluate market size and macroeconomic factors which can impact demand
Act as a subject matter expert in discussions about CP label investments, product placement, agronomy and competitive reactions to FBN
Monitors performance to the monthly, quarterly and annual demand plans. Measures and reports actual vs. planned performance and bias overall by market segment, sales territory, product family and mix
Acts as the focal point for supply planning and assists in the resolution of issues related to supply and demand imbalances, product allocation and deviations from planned inventory levels
Participate in strategic discussions of which products to bring to the FBN Network.
Leader with superior analytical skills, exceptional oral and written communication skills and who can see the “big picture” while still paying attention to detail
Capable of presenting forecasts to all levels of management with supporting analysis and assumptions
Results driven and possesses a strong sense of personal accountability and bias for action
Proficient at managing multiple priorities and meeting commitments
Very strong communication and interpersonal skills with a heightened sensitivity to the issues farmers face.
At least 10+ years of Canadian Crop Protection industry experience, specifically of products and use profiles as well as tank mix/product combinations, rates, and an understanding of the competitive landscape.
Strong domain experience and background in farming, production agriculture, retail or input sales.
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