CRM Technology & Strategy Lead

You use AI in your day-to-day work and you have started to redesign how you work with it - not just by moving faster, but genuinely changing your approach to building, testing, and optimising CRM programmes.

Deep, hands-on Braze experience, or equivalent depth in tools like Klaviyo, Iterable, or Salesforce Marketing Cloud - you build and configure journeys, you do not just direct others to do it.

A proven track record of owning a CRM or marketing automation programme end-to-end: from channel strategy through to execution, QA, and performance reporting.

Experience translating strategic inputs - segment logic, next best action outputs, customer briefs - into live CRM programmes. You are comfortable sitting between strategy and execution and know how to make the handoff work.

Data literacy: you work confidently with customer data, read performance dashboards, and translate insight into optimisation decisions without needing someone else to interpret it for you.

Experience leveraging large, rich customer datasets to design and deliver highly personalised CRM programmes - you know how to move beyond batch-and-blast to build communications that reflect real customer behaviour, preferences, and lifecycle stage

A strong cross-functional collaborator who has worked alongside data, analytics, merchandising, and product teams and knows how to get things done without a clear line of authority.

Experience managing agency or vendor relationships and holding external partners accountable to performance and timelines.

A clear communicator who presents CRM strategy and results confidently to senior stakeholders - you can make the channel legible to people who do not live in it.

This is a Sydney-based role. Our office sits on top of Wynyard station, it's pet-friendly (of course), and we work flexibly, a mix of office and home. We believe spending time together in person is important for building strong relationships, collaborating effectively, moving quickly as a team, and having fun!

Heaps of development opportunities - lunch & learns, secondments & unlimited learning courses via Go1

Flexible working environment

Up to 50% employee discount

Product sample giveaways

Pawrental leave and wellbeing leave

Volunteer days for the causes you care about

Fitness corporate partnership

Why you'll want in

Looking after pets, and the pet parents who love them, is what gets us out of bed. That energy carries into how we work, and into what your days here would feel like.

You'll own your patch and have the room to act on it. We move fast and decide fast, and we'd rather test an idea and learn from it than sit on it. You'll have rich, real-time data at your fingertips to back your thinking, and the freedom to chase an opportunity the moment you spot one. The best idea wins, wherever it comes from.

What holds it together is what we stand for:

We're better together

We operate with humble hearts and hungry minds

Pets matter, so pets and pet parents always have a seat at our table

We're instinctively curious. Always

Everyone (& their pets) are welcome

We're better when we don't all think the same. Different backgrounds, perspectives and experiences make our work sharper and our days more interesting, so whoever you are, if this role excites you we'd love to hear from you, even if you don't tick every box. And if you need anything adjusted in the process to do your best, just say the word, we're happy to help.