CRM Manager

Develop and manage our CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives, reflecting the global client strategy set up by HQ.

Set up and keep budget up to date covering all boutique activities, as well as KCPs and gifting.

Mentor a growing team of in-boutique CRM ambassadors, fostering a culture of innovation and excellence.

Liaise with partners in order to develop CRM communication tools.

Utilise data-driven insights to segment our business customers effectively, ensuring that each segment receives tailored and relevant communication and offerings.

Design and implement effective customer lifecycle management strategies to drive long-term engagement and loyalty through continuous optimisation.

Design targets and manage UK clients when attending WW events and exhibitions

Manage printed material orders management and distribution (catalogues, brochures, invitations, books, etc...)

Monitor CRM and ECRM KPIs monthly through analysis and reporting.

Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer’s lifecycle journey.

Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices, compliance requirements, through appropriate channels and without errors.

Responsible for one-to-ones and one-to-many calendar management, deliverability and monthly reporting.

Organise in-boutique events to acquire and convert prospects and increase repeat rates.

Work closely with partners to optimize brand visibility and client acquisition.

At least 7 year experience in a CRM role, with strong focus on segmentation, lifecycle management and stakeholder engagement