CRM Manager
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Key skills for this role
About the Role
Aman Group seeks a CRM Manager to lead global CRM strategy, email marketing, and guest engagement for its ultra-luxury brand. The role requires 7+ years of CRM experience, hands-on platform expertise (Braze, Marketing Cloud), and a blend of analytical and creative skills.
Key Skills for This Role
Responsibilities
- Plan, coordinate and execute the brand’s email marketing strategy
- Partner with Content Marketing to create CRM focused briefs
- Work with Brand to design and optimise email templates
- Drive engagement through segmentation, dynamic content and testing
- Translate analytics and reporting into actionable CRM strategies
- Support Trade/B2B, PR and Property teams with targeted campaign execution
- Leverage CRM platforms and emerging technologies to enhance campaigns
- Design and optimise lifecycle journeys (acquisition, onboarding, engagement, retention)
- Elevate guest communications across key touchpoints including pre arrival, on property and post stay
- Lead guest engagement initiatives by enhancing data quality and enabling personalisation
Requirements
- Minimum 7 years of experience in CRM, lifecycle marketing or customer orchestration
- Proven analytical skills with command of KPIs, performance measurement, and customer lifetime value
- Hands on experience with CRM systems and marketing automation platforms such as Braze, Marketing Cloud or similar
- Strong cross functional influencing skills
- Fluency in English is essential
- Experience in luxury goods, hospitality or a multicultural global environment is strongly preferred
Full Job Posting
Role
- The CRM Manager, based in Dubai Corporate Office and reporting to the Director of Marketing, is responsible for coordinating, planning and executing strategies across data, infrastructure, business intelligence and campaign marketing to drive recognition, loyalty and revenue for the Aman brand globa
Responsibilities
- Plan, coordinate and execute the brand’s email marketing strategy, aligning with cross channel campaigns and audience targeting.
- Partner with Content Marketing to create CRM focused briefs with tailored, on brand messaging across the guest journey.
- Work with Brand to design and optimise email templates that meet visual standards and perform across devices.
- Drive engagement through segmentation, dynamic content and testing, using insights to continuously improve performance.
- Translate analytics and reporting into actionable CRM strategies, focusing on guest engagement and retention.
- Support Trade/B2B, PR and Property teams with targeted campaign execution across their audiences.
- Leverage CRM platforms and emerging technologies to enhance campaigns and drive revenue growth.
- Design and optimise lifecycle journeys (acquisition, onboarding, engagement, retention) using guest insights and behaviour.
- Elevate guest communications across key touchpoints, including pre arrival, on property and post stay experiences.
- Lead guest engagement initiatives by enhancing data quality, enabling personalisation, documenting processes and aligning stakeholders across teams.
Requirements
- Minimum 7 years of experience in CRM, lifecycle marketing or customer orchestration, ideally within luxury goods, hospitality or a similarly client centric environment.
- Proven analytical skills with a strong command of KPIs, performance measurement, and customer lifetime value and retention modelling.
- Hands on experience with CRM systems and marketing automation platforms such as Braze, Marketing Cloud or similar.
- A curious, pragmatic mindset with a genuine passion for innovation, experimentation and emerging CRM capabilities including AI.
- Strong cross functional influencing skills.
- A strong appreciation for brand, storytelling and guest experience.
- Rigorous and well organised, with project management discipline.
- Experience in luxury goods, hospitality or a multicultural global environment is strongly preferred.
- Fluency in English is essential; any additional language is a plus.
Benefits
- Competitive benefits including exciting international career opportunities in a rapidly expanding company.
- Support for career journey, making you feel valued, included and at home.
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