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Creative Strategy Manager

Tripledot Studios

Montréal, CAN

Freelance

Manager

1 weeks ago

Creative DirectionUser AcquisitionMotion DesignData AnalysisTeam LeadershipAI Creative Tools

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Key skills for this role

Creative DirectionUser AcquisitionMotion Design

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About the Role

Tripledot Studios is seeking a Creative Strategy Manager to lead the creative engine behind user acquisition for mobile games. The role involves directing a team of motion designers, setting creative direction for UA creative, and partnering with data science teams.

Key Skills for This Role

Creative DirectionUser AcquisitionMotion DesignData AnalysisTeam LeadershipAI Creative Tools

Responsibilities

Direct a team of motion designers, specifying creative direction, reviewing deliverables, and managing delivery to UA Growth Manager
Own the creative direction and output of UA creative including video ads, playables, and statics across channels
Set creative strategy grounded in competitor analysis, performance data, market trends, and understanding of target audience
Champion AI assisted creative tools and embed them into the pipeline
Build and run a high velocity creative pipeline for volume testing and iteration
Define and run a structured creative testing programme: form hypotheses, ship variants, read results, feed learnings
Partner with UA and data science to tie creative performance to spend efficiency, ROAS, and LTV
Research and benchmark competitor creative and market trends
Establish creative operations such as briefs, asset specs, version control, and vendor/freelancer management

Requirements

6+ years in performance / UA creative or motion design, including experience leading or managing a creative team
Proven track record shipping winning, growth oriented ad creative for mobile or free to play games
Strong creative judgement with a performance mindset
Hands on command of channel specific creative norms (multi network asset diversity including playables and HTML5)
Comfortable interpreting UA data and KPIs (CTR, CPI, ROAS, LTV) to steer creative decisions
Experience researching competitor creative and translating market insight into direction
Process driven approach with ability to create efficient ideation and delivery processes
Hands on experience with AI creative tools (e.g. Scenario, Midjourney, Flux, Claude)
Familiarity with casual and social casino player audience (strong asset)

Full Job Posting

Role Overview

Clipwire Games is looking for a Creative Strategy Manager to lead the creative engine behind user acquisition.
Ideal for a hands on creative leader passionate about mobile games and free to play experiences.
You'll direct a team of motion designers, set creative direction for UA output, and partner with UA and data science teams.

Key Responsibilities

Direct a team of motion designers, specifying creative direction, reviewing deliverables, synthesizing feedback, and managing delivery.
Own the creative direction and output of UA creative including video ads, playables, and statics across channels.
Set creative strategy grounded in competitor analysis, performance data, market trends, and deep understanding of target audience.
Champion AI assisted creative tools and embed them into the pipeline to push quality, consistency, and efficiency.
Build and run a high velocity creative pipeline that can produce, test, and iterate at volume and speed.
Define and run a structured creative testing programme: form hypotheses, ship variants, read results, and feed learnings.
Partner with UA and data science to tie creative performance to spend efficiency, ROAS, and LTV.
Research and benchmark competitor creative and market trends, turning them into actionable creative direction.
Establish creative operations such as briefs, asset specs, version control, and vendor/freelancer management.

Skills, Knowledge and Expertise

6+ years in performance / UA creative or motion design, including experience leading or managing a creative team.
Proven track record shipping winning, growth oriented ad creative for mobile or free to play games.
Strong creative judgement with a performance mindset.
Hands on command of channel specific creative norms (multi network asset diversity including playables and HTML5).
Comfortable interpreting UA data and KPIs (CTR, CPI, ROAS, LTV) to steer creative decisions.
Experience researching competitor creative and translating market insight into direction.
Process driven approach with ability to create efficient ideation and delivery processes.
Hands on experience with AI creative tools (e.g. Scenario, Midjourney, Flux, Claude) and clear point of view on integrating them.
Familiarity with casual and social casino player audience is a strong asset.

Working at Tripledot

Comprehensive Health & Wellness Coverage.
Wellness Spending Account (CAD 500 annually).
Generous Vacation Time (25 days annually plus statutory holidays).
Paid Volunteer Days (2 per year).
Parental Leave & Family Support.
RRSP Matching Program (100% up to 3.5% of annual salary).
Employee Recognition Program (CAD 400 award).
Charitable Donation Matching (up to CAD 1,000 per year).
Employee Assistance Program.
Team Events & Celebrations.
Professional Development opportunities.

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