Creative Strategy Manager

Tripledot Studios

Montreal, CAN

Freelance

Manager

1 weeks ago

User AcquisitionCreative StrategyMotion DesignVideo AdsPlayablesHTML5

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Key skills for this role

User AcquisitionCreative StrategyMotion Design

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About the Role

Tripledot Studios seeks a Creative Strategy Manager to lead the creative engine behind user acquisition for mobile games. You will direct a team of motion designers, set creative direction for UA ads, and champion AI-assisted creative tools.

Key Skills for This Role

User AcquisitionCreative StrategyMotion DesignVideo AdsPlayablesHTML5

Responsibilities

Direct a team of motion designers, specifying creative direction, reviewing deliverables, synthesizing feedback, and managing delivery to the UA Growth Manager.
Own the creative direction and output of UA creative including video ads, playables, and statics across channels such as AppLovin, Google, and Unity.
Set creative strategy grounded in competitor analysis, performance data, market trends, and deep understanding of target audience, product, and IP.
Champion AI assisted creative tools and embed them into the pipeline to push quality, consistency, and efficiency.
Build and run a high velocity creative pipeline that can produce, test, and iterate at volume and speed.
Define and run a structured creative testing programme: form hypotheses, ship variants, read results with the UA team, and feed learnings back.
Partner with UA and data science to tie creative performance to spend efficiency, ROAS, and LTV.
Research and benchmark competitor creative and market trends, turning them into actionable creative direction.
Establish creative operations such as briefs, asset specs, version control, and vendor/freelancer management.

Requirements

6+ years in performance / UA creative or motion design, including experience leading or managing a creative team
A proven track record shipping winning, growth oriented ad creative for mobile or free to play games
Strong creative judgement with a performance mindset
Hands on command of channel specific creative norms (multi network asset diversity including playables and HTML5)
Comfortable interpreting UA data and KPIs (CTR, CPI, ROAS, LTV) to steer creative decisions
Experience researching competitor creative and translating market insight into direction
Process driven approach, with the ability to create processes that make ideation, development, and delivery efficient
Hands on experience with AI creative tools (e.g. Scenario, Midjourney, Flux, Claude) and a clear point of view on integrating them into production

Full Job Posting

Role Overview

Clipwire Games is growing and looking for a Creative Strategy Manager to lead the creative engine behind our user acquisition.
You’ll direct a team of motion designers, both internal and external partners, as well as third party vendors.

Key Responsibilities

Direct a team of motion designers, specifying creative direction, reviewing deliverables, synthesizing feedback from the product team, and managing delivery to the UA Growth Manager.
Own the creative direction and output of our UA creative including video ads, playables, and statics across channels such as AppLovin, Google, and Unity.
Set creative strategy grounded in competitor analysis, performance data, market trends, and a deep understanding of our target audience, product, and IP.
Champion AI assisted creative tools and embed them into the pipeline to push quality, consistency, and efficiency.
Build and run a high velocity creative pipeline that can produce, test, and iterate at volume and speed.
Define and run a structured creative testing programme: form hypotheses, ship variants, read results with the UA team, and feed learnings back into the next round.
Partner with UA and data science to tie creative performance to spend efficiency, ROAS, and LTV.
Research and benchmark competitor creative and market trends, turning them into actionable creative direction.
Establish creative operations such as briefs, asset specs, version control, and vendor/freelancer management to keep quality high as volume scales.

Skills, Knowledge and Expertise

6+ years in performance / UA creative or motion design, including experience leading or managing a creative team
A proven track record shipping winning, growth oriented ad creative for mobile or free to play games
Strong creative judgement with a performance mindset. You know what drives installs, and you can prove it with data.
Hands on command of channel specific creative norms (multi network asset diversity including playables and HTML5)
Comfortable interpreting UA data and KPIs (CTR, CPI, ROAS, LTV) to steer creative decisions
Experience researching competitor creative and translating market insight into direction
Process driven approach, with the ability to create processes that make ideation, development, and delivery the most efficient and optimized
Hands on experience with AI creative tools (e.g. Scenario, Midjourney, Flux, Claude) and a clear point of view on integrating them into production
Familiarity with our audience of casual and social casino players is a strong asset

Working at Tripledot

Comprehensive Health & Wellness Coverage
Wellness Spending Account CAD 500 annually
Generous Vacation Time 25 vacation days annually
Paid Volunteer Days 2 paid volunteer days each year
Parental Leave & Family Support
RRSP Matching Program 100% match up to 3.5% of annual salary
Employee Recognition Program CAD 400 award
Charitable Donation Matching up to CAD 1,000 per year
Employee Assistance Program
Team Events & Celebrations
Professional Development opportunities

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