Creative Strategist

Build and maintain each brand’s core narrative and tone of voice

Write for high-impact moments : launches, campaigns, events, announcements

Develop editorial direction within briefs

Review copy strategically (alignment > just grammar)

Create clear, detailed creative briefs (concept, format, visual + copy direction)

Collaborate with Copywriters, Designers, and Videographers for seamless execution

Review outputs against briefs and flag deviations early

Maintain a 2–3 week content pipeline across brands

Day-to-day captions (handled by Copywriter)

Design, shooting, or editing (handled by production team)

Ops, events, or collaborations (handled by Brand Managers)

Creative Quality (30%) – Original, distinct, high-quality concepts

Content Consistency (20%) – Planned, non-repetitive, always ahead

Brand Narrative (20%) – Strong, documented, evolving brand identity

Performance Contribution (15%) – Engagement-driven, insight-led improvements

Team Collaboration (15%) – Clear briefs, aligned execution, zero guesswork

2–5 years in creative/content/brand strategy

Experience creating concepts and briefs (not just execution)

Ability to handle multiple brands simultaneously

Hospitality/F&B/lifestyle experience preferred

Curious and constantly exploring new ideas

Strong point of view on creative quality

Thinks in stories, not just posts

Comfortable working at pace

Portfolio with both strategy + writing work

Ability to clearly differentiate brand identities

Experience building campaign narratives or content IPs

Curious, opinionated, and culturally plugged-in

Strong sense of taste and storytelling

Comfortable switching between multiple brand voices

Collaborative and not overly attached to ideas