Copywriter

This role requires a genuine writer .

We are not looking for AI-assisted writing. All thinking, ideation, and writing must come from you — your instinct, your craft, your understanding of language.

If you rely on AI tools to write, this role will not be a fit.

Write captions across all brands (posts, reels, carousels, stories)

Maintain distinct tone of voice for each brand

Create copy that engages, communicates, and evokes — not just describes

Deliver consistently within tight content timelines

Execute briefs from Creative Strategists with clarity and craft

Write hashtag strategies and story copy (polls, Q&As, etc.)

Flag unclear briefs or weak concepts proactively

Own tone of voice documentation for all brands

Act as the final checkpoint for voice consistency

Build and maintain vocabulary, tonality, and writing guidelines

Onboard freelancers and team members on brand voice

Develop deep understanding of each brand’s identity and audience

Write event names, descriptions, and promotional copy

Create campaign copy for launches, menus, and IPs

Write menu and food descriptions that drive ordering intent

Develop copy for print, signage, packaging, and in-venue touchpoints

Write WhatsApp broadcast communication

Collaborate with designers for copy-layout integration

Stay culturally curious — food, language, hospitality, design

Build deep context for each brand’s space (cocktails, cuisines, ethos)

Track evolving language trends on social media

Maintain a personal reference bank of strong writing

Campaign concepts or creative direction (Creative Strategists)

Brand narrative strategy (Creative Strategists)

Design and visual direction (Creative Director & Designers)

1. Voice Consistency & Brand Distinction (30%)

Clear differentiation across all 5 brand voices

Human, natural, non-generic writing

Strong first-draft approval rate

2. Caption Quality & Timeliness (25%)

No delays in content calendar due to copy

High-impact, engaging captions

Consistent improvement in writing quality

3. Campaign & Collateral Copy (20%)

Thoughtful, high-quality campaign language

Menu copy that drives orders

Seamless integration with design

4. Cultural Depth & Authenticity (15%)

Writing reflects real understanding of each brand

Specific, relevant cultural references

Strong, human voice in all outputs

5. Collaboration & Execution (10%)

Clear, efficient execution of briefs

Proactive communication on quality gaps

Strong collaboration with design and strategy teams

2–5 years in copywriting/content roles

Experience handling multiple brand voices

Strong social media writing experience

Hospitality / F&B / lifestyle background preferred

Deeply curious about culture and language

Writes from understanding, not approximation

Takes ownership and pride in every sentence

Does not rely on AI for thinking or writing

Portfolio with clearly distinct brand voices

Experience writing menus or food descriptions

Ability to explain writing decisions and choices