Creative Lead

Lead end-to-end video-based storytelling to drive brand awareness, engagement, and revenue

conversions.Develop strong story arcs, scripts, ad narratives, and video concepts for product launches,

campaigns, and evergreen ads.

Oversee camera direction, shot planning, editing flow, and visual storytelling quality to ensure

premium output.

Create compelling content formats like UGC ads, influencer-led videos, product demos, and

emotional brand stories.

Build channel-wise creative strategies and messaging tailored to kids and parents.

Craft storylines and brand narratives that highlight Famyo’s character-driven, collectible positioning.

Define and maintain Famyo’s brand voice — fun, playful, premium, and aspirational.

Strategize product launches, drops, and seasonal campaigns to create hype and demand.

Drive social media creative strategy, content planning, and growth direction.

Develop content ideas that increase reach, engagement, saves, and follower growth.

Align social storytelling with performance marketing and influencer campaigns for maximum

impact.

Partner with the influencer marketing team to build high-performing influencer-led campaigns.

Guide creators on story angles, scripts, hooks, and content formats that drive reach and

Repurpose influencer content into paid ads, organic content, and performance creatives.

Ideate campaigns that build brand love, emotional connection, and long-term loyalty.

Leverage UGC, community content, and character-led storytelling to create memorable brand

experiences.

Turn customers into advocates and repeat buyers through storytelling-driven marketing.

Work closely with design, product, marketing, influencer, sales, and merchandising teams.

Align creatives with seasonal campaigns, product drops, and merchandising priorities.

Ensure consistent brand storytelling across digital, marketplace, social, and offline channels.

Creative Visionary — Can generate bold, scroll-stopping ideas.

Performance-First Thinker — Strong understanding of Meta & Google Ads creatives and

optimization.Storyteller — Skilled in crafting emotional and persuasive narratives for kids & parents.

Video & Visual Expert — Excellent understanding of camera, framing, direction, editing, and pacing.

Influencer & Social Native — Knows how to create content that travels across creators and

communities.

Data-Driven — Uses performance insights to refine creative strategy.

Self-Starter — Comfortable owning ideas from concept to execution in a fast-moving environment.

Preferred Qualifications and Brownie Points

2–5 years of experience in creative strategy, performance marketing, or brand storytelling.

Strong experience in Meta Ads, Google Ads, and Amazon creatives.

Proven ability to create high-performing ad campaigns and video content.

Experience with kids, D2C brands, lifestyle brands, or character-led IP is a plus.

Portfolio showcasing ads, videos, campaigns, or creative strategy work.

AI Led content generation pipeline knowledge specifically for videos with platforms like Flora,

Spaces, Comfy UI etc

Help build India’s first collectible kids’ home essentials brand.

Own the creative and performance storytelling for a fast-scaling brand.

Work on high-impact campaigns across D2C, marketplaces, and quick commerce.

High ownership, fast growth, and freedom to shape Famyo’s creative identity.