Creative Head
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Key skills for this role
About the Role
Lead creative and production processes, ensuring brand consistency and innovation while managing teams and optimizing content across multiple channels.
Key Skills for This Role
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Overview
As Group Head of Creative, you will lead the end-to-end creative and production ecosystem balancing brand storytelling with commercial impact.
You will oversee content creation across digital, video, OOH, events, and CRM, while ensuring speed, consistency, and innovation.
Key Responsibilities
- Lead and scale an in-house creative studio delivering multi-channel content at pace
- Oversee full content production lifecycle from briefing through to delivery
- Build efficient workflows, SLAs, and resource planning models
- Ensure strong brand consistency and high creative standards across all outputs
- Partner with Brand, Performance Marketing, CX, and Communications teams for unified storytelling
- Manage internal teams, freelancers, and external production partners
- Develop content formats designed for testing, optimisation, and performance uplift
- Drive operational efficiency through asset reuse and digital asset management (DAM) systems
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