Creative Director (Content)
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Key skills for this role
About the Role
Morgan McKinley is seeking a Creative Director (Content) for a contract role until Dec 2026 in Singapore. The role involves leading marketing creative across global brands, shaping brand identity, and driving innovative campaigns across multiple media formats.
Key Skills for This Role
Responsibilities
- Lead integrated campaigns across digital, social, video, and traditional channels
- Develop briefs informed by insights and data to inspire bold creative concepts
- Partner with agencies and cross functional teams to deliver standout campaigns
- Provide direction and feedback to creative teams, ensuring alignment with brand vision
- Build scalable frameworks, apply testing insights, and refine creative strategies to drive measurable impact
Requirements
- Bachelor's degree or equivalent
- 10+ years of relevant experience or 8+ years in conceptual copywriting across video, social, OOH, and digital
- Expert in writing scripts, manifestos, headlines, and social first content
- Skilled at building tone of voice, shaping brand narratives, and scaling editorial systems
- Experienced in performance driven, UGC, documentary, and cinematic storytelling
- Deep knowledge of short form video formats (TikTok, Reels, Shorts) and how copy drives engagement
Full Job Posting
Overview
- We are seeking a Creative Director to lead marketing creative across global brands.
- This is a contract role until Dec 2026 renewable! Based in Singapore.
- This role will shape brand identity, drive innovative campaigns, and ensure consistency across all consumer touchpoints.
Responsibilities
- Lead integrated campaigns across digital, social, video, and traditional channels.
- Develop briefs informed by insights and data to inspire bold creative concepts.
- Partner with agencies and cross functional teams to deliver standout campaigns that balance efficiency and customization.
- Provide direction and feedback to creative teams, ensuring alignment with brand vision.
- Build scalable frameworks, apply testing insights, and refine creative strategies to drive measurable impact.
Qualifications
- Bachelor's degree or equivalent
- 10+ years of relevant experience or 8+ years in conceptual copywriting across video, social, OOH, and digital.
- Expert in writing scripts, manifestos, headlines, and social first content that captures attention instantly.
- Skilled at building tone of voice, shaping brand narratives, and scaling editorial systems.
- Experienced in performance driven, UGC, documentary, and cinematic storytelling.
- Obsessed with detail, understanding how subtle word choices can transform an idea.
- Designs and delivers persuasive decks that win buy in from internal teams and clients.
Strategic & Cultural Strengths
- Deep knowledge of short form video formats (TikTok, Reels, Shorts) and how copy drives engagement.
- Writes for diverse audiences, tailoring tone for different markets while keeping impact intact.
- Proven ability to shape and evolve brand identity for established companies and startups.
- Uses insights to refine copy and creative direction while protecting the integrity of big ideas.
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