Content Strategist, Contract (CA)

PointClickCare is looking for a Content Strategist to own and execute the strategy for our owned brand content channels, including our blog, podcast, web content, long and short form content, and agency partnership brand programs. This role sits within the Brand Marketing team and is accountable for the owned brand content strategy end to end: from planning through production and performance.

This is a hands-on, executional role backed by strong strategic instincts. The ideal candidate can build a content strategy and then roll up their sleeves to deliver it. They will embed with marketing pods across the organization, translating product marketing and go-to-market strategy into brand strategy that fuels our top of funnel thought leadership engine. This role works across multiple marketing pods and subject matter areas, requiring the ability to prioritize across a broad range of opportunities, build strong stakeholder relationships, and identify the content that will have the greatest impact on brand awareness, thought leadership, and audience engagement.

At PointClickCare, base salary is one of the many components that make up our total rewards package. The Canada base salary range for this position is $91,000 - $97,000, overtime eligible. Our salary ranges are determined by job and level. The range displayed on each job posting reflects the target for new hire salaries for the position across all Canada locations. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location. Your recruiter can share more information about our total rewards package during the hiring process.

Proven experience in content strategy with a strong executional track record: this role requires someone who builds the plan and delivers the work.

Hands-on experience managing owned channels such as blogs, podcasts, and web content, including editorial planning, writing, editing, and production.

Experience managing agency partners and external content programs.

Strong understanding of how brand content supports top of funnel demand and thought leadership, with the ability to translate PMM and GTM strategy into brand storytelling.

Ability to analyze content performance metrics and translate insights into actionable improvements.

Strong cross-functional collaboration skills, comfortable embedding with multiple teams and pods simultaneously.

Background in healthcare or B2B SaaS marketing is a plus but not required