Marketing Automation Architect (US)

At PointClickCare, base salary is one of the many components that make up our total rewards package. The US base salary range for this position is $159,000 - $177,000 + bonus + benefits, non-overtime eligible. Our salary ranges are determined by job and level. The range displayed on each job posting reflects the target for new hire salaries for the position across all US locations. Within the range, individual compensation is determined by job-related skills and knowledge, relevant experience including professional and lived experience, and/or work location. Your recruiter can share more information about our total rewards package during the hiring process.

Platform Architecture, Strategy & Governance: Shape the technical vision, architecture, and roadmap for Adobe Marketo Engage; establish platform governance, standards, and best practices; identify technical debt and architectural opportunities; oversee platform health, performance, and administration.

Solution Design & Marketing Automation Delivery: Design and implement journey-based marketing programs, lifecycle automation, lead nurturing, segmentation, forms, landing pages, and reusable program templates; serve as primary technical consultant for Marketing, Sales Operations, and Customer Success.

Enterprise Integrations & MarTech Ecosystem: Own and optimize the Marketo/Salesforce integration (synchronization, lifecycle logic, field mappings, data integrity); manage integrations with webinar, event, LeanData, live chat, and CMS platforms; act as primary technical liaison with Adobe Marketo Support.

Lead Scoring & Lifecycle Management: Own the strategy, governance, and continuous optimization of lead scoring models and lifecycle frameworks in partnership with Sales Operations and Analytics to improve lead quality, conversion, and pipeline performance.

Technical Leadership, Security Communications & Enablement: Serve as subject matter expert and mentor for the Marketing Operations team; own governance of customer-facing security and service communications with Security, Product, Legal, and Corporate Communications; lead continuous improvement and AI adoption initiatives.

Bachelor's degree, diploma, or equivalent combination of education, certifications, and experience.

8+ years of experience administering and architecting Adobe Marketo Engage within complex B2B enterprise environments.

Extensive experience designing enterprise marketing automation strategies, lifecycle programs, lead scoring frameworks, and scalable automation solutions.

Deep expertise integrating Marketo with Salesforce CRM and enterprise marketing technology platforms.

Demonstrated success establishing platform governance, standards, and operational best practices.

Experience leading cross-functional initiatives involving Marketing, Sales Operations, Revenue Operations, and IT.

Adobe Marketo Engage Certified Expert certification required or strongly preferred

Strong analytical mindset, excellent troubleshooting and solution design capabilities, and clear communication skills.

Salesforce certification considered an asset.

AI fluency and/or experience leveraging Microsoft 365 Copilot to improve productivity, collaboration, and marketing operations.

Hands-on experience with LeanData, webinar platforms, and other event technologies beyond core Marketo/Salesforce administration.

Working knowledge of privacy regulations including CASL and GDPR, and of marketing analytics, attribution, and dashboard development.