Content Strategist
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Key skills for this role
Role Overview
LINKVIVA is seeking a creative and culturally aware Content Strategist to elevate content across its corporate brand, client projects, and event campaigns.
The role translates marketing objectives, audience insights, and trends into campaign concepts, content ideas, and platform-specific storytelling.
The role owns the thinking, concepts, and creative direction behind content; social publishing and day-to-day channel operations remain with the Social Media team.
Key Skills for This Role
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About the Role
LINKVIVA is seeking a creative and culturally aware Content Strategist to elevate content across its corporate brand, client projects, and event campaigns.
The role translates marketing objectives, audience insights, and trends into campaign concepts, content ideas, and platform-specific storytelling.
The role owns the thinking, concepts, and creative direction behind content; social publishing and day-to-day channel operations remain with the Social Media team.
Key Responsibilities
- Develop content strategies, campaign narratives, creative territories, and content pillars aligned with project objectives and audiences.
- Generate concepts for campaigns, event launches, social content, brand moments, ticketing, and live-event coverage.
- Turn central ideas into platform-native content across Instagram, TikTok, LinkedIn, YouTube, web, email, and paid media.
- Track cultural conversations, platform updates, creators, and emerging trends and convert opportunities into timely ideas.
- Lead content creation from concept and briefing through production, review, and final delivery.
- Direct copy, design, and video teams under one clear campaign idea.
- Review content calendars, scripts, copy, and creative work for quality, distinctiveness, and brand alignment.
- Contribute campaign ideas to marketing plans, client proposals, and pitches.
- Use performance insights to test new hooks and formats and improve content.
Experience and Skills
- At least 5 years of experience in content strategy, creative strategy, social strategy, or integrated marketing.
- Agency, events, entertainment, tourism, or lifestyle experience is preferred.
- A strong portfolio showing campaign concepts, social-first thinking, and cross-platform storytelling.
- Excellent knowledge of digital platforms, audience behaviour, internet culture, and emerging content formats.
- Strong conceptual thinking, storytelling, creative writing, briefing, and presentation skills.
- Ability to guide multidisciplinary creative teams and manage multiple fast-moving projects.
- Strong English communication is required; Arabic is an advantage.
- Experience using AI tools for research and ideation is preferred.
Success Measures
Deliver stronger and more original campaign concepts and content across LINKVIVA and client projects.
Increase proactive use of relevant trends and platform-native formats.
Provide clearer creative leadership and alignment across strategy, copy, design, and video.
Improve content engagement and performance through creative testing and optimisation.
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