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Content & Social Media Lead
Umniya Fertility
Abu Dhabi Emirate, UAE
Full Time
Mid
Onsite
3 weeks ago
Social Media StrategyContent CreationCopywritingVideo ProductionCommunity ManagementDigital Marketing
Free
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Social Media StrategyContent CreationCopywriting
About the Role
Umniya Fertility in Abu Dhabi seeks a Content & Social Media Lead to own social media presence and develop differentiated content across digital channels. The role requires 5-8 years of experience in social media, content creation, and bilingual copywriting in English and Arabic.
Key Skills for This Role
Social Media StrategyContent CreationCopywritingVideo ProductionCommunity ManagementDigital Marketing
Responsibilities
- Lead Umniya’s social media and digital content strategy across Instagram, TikTok, LinkedIn, Facebook, YouTube, and other relevant platforms
- Create and manage monthly content calendars balancing patient education, doctor led expertise, service awareness, clinic stories, community initiatives, and reputation building
- Develop original, differentiated content ideas that go beyond standard healthcare posts
- Identify content opportunities from doctors, embryologists, nurses, patient coordinators, clinic moments, events, campaigns, and frequently asked patient questions
- Own the creative development of social first video content, from idea generation and scripting to shoot planning, creative direction, and final delivery
- Write scripts and content structures for reels, videos, explainers, Q&As, patient education formats and campaign videos
- Coordinate and direct simple content shoots with doctors, staff, agencies, photographers, videographers, or editors
- Capture simple native content on a phone when appropriate for quick turnaround stories, reels, behind the scenes moments, and event coverage
- Write clear, engaging, and accurate captions, stories, reels scripts, post copy, campaign messages, and digital content in English and Arabic
- Adapt medical or scientific information into simple, patient friendly language without losing credibility
- Monitor comments, messages, mentions, tags, and patient interactions across social media channels and respond or escalate appropriately
- Support digital campaigns across paid social, Google, website, email, landing pages, and other digital activations
Requirements
- 5 8 years of experience in social media, content creation, digital content, brand storytelling, or creative content management
- Strong written and spoken English and Arabic
- Strong creative judgment and ability to develop original content ideas
- Proven experience creating or managing social first video content, including concepts, scripts, shoot planning, and coordination
- Strong copywriting skills
- Good understanding of Instagram, TikTok, LinkedIn, Facebook, YouTube, and paid social basics
- Organized, proactive, hands on, and able to manage multiple tasks at once
- Experience in healthcare, wellness, beauty, clinics, hospitals, women’s health, fertility, or premium service brands (preferred)
- Experience working with agencies, videographers, editors, designers, photographers, or creative freelancers (preferred)
- Basic knowledge of SEO, Google Ads, Meta Ads, CRM, email marketing, or website platforms (preferred)
- Understanding of the Abu Dhabi market (preferred)
Full Job Posting
About Umniya
- Umniya is Abu Dhabi’s center for personalized fertility solutions, built on trusted clinical expertise, advanced science, and a deeply human approach to care.
- We are looking for a Content & Social Media Lead who can raise the quality of Umniya’s content and digital presence through strong original thinking, social first storytelling, and consistent creative execution.
Key Responsibilities
- Lead Umniya’s social media and digital content strategy across Instagram, TikTok, LinkedIn, Facebook, YouTube, and other relevant platforms.
- Create and manage monthly content calendars that balance patient education, doctor led expertise, service awareness, clinic stories, community initiatives, and reputation building.
- Develop original, differentiated content ideas that go beyond standard healthcare posts
- Identify content opportunities from doctors, embryologists, nurses, patient coordinators, clinic moments, events, campaigns, and frequently asked patient questions
- Own the creative development of social first video content, from idea generation and scripting to shoot planning, creative direction, and final delivery.
- Write scripts and content structures for reels, videos, explainers, Q&As, patient education formats and campaign videos.
- Coordinate and direct simple content shoots with doctors, staff, agencies, photographers, videographers, or editors.
- Capture simple native content on a phone when appropriate for quick turnaround stories, reels, behind the scenes moments, and event coverage.
- Write clear, engaging, and accurate captions, stories, reels scripts, post copy, campaign messages, and digital content in English and Arabic.
- Adapt medical or scientific information into simple, patient friendly language without losing credibility.
- Monitor comments, messages, mentions, tags, and patient interactions across social media channels.
- Support digital campaigns across paid social, Google, website, email, landing pages, and other digital activations.
Experience & Qualifications
- 5 8 years of experience in social media, content creation, digital content, brand storytelling, or creative content management.
- Strong written and spoken English and Arabic.
- Strong creative judgment and the ability to develop original content ideas.
- Proven experience creating or managing social first video content, including concepts, scripts, shoot planning, and coordination.
- Strong copywriting skills
- Good understanding of Instagram, TikTok, LinkedIn, Facebook, YouTube, and paid social basics.
- Organized, proactive, hands on, and able to manage multiple tasks at once.
- Experience in healthcare, wellness, beauty, clinics, hospitals, women’s health, fertility, or premium service brands (preferred).
- Experience working with agencies, videographers, editors, designers, photographers, or creative freelancers (preferred).
- Basic knowledge of SEO, Google Ads, Meta Ads, CRM, email marketing, or website platforms (preferred).
- Understanding of the Abu Dhabi market (preferred).
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