Content & Search Optimisation Specialist

Develop and execute content marketing strategies that support business and marketing objectives.

Create high-quality content assets, including blogs, articles, eBooks, whitepapers and other digital content.

Optimise content for both traditional search engines (SEO) and AI-driven answer engines (AEO).

Incorporate keywords, metadata and structured content techniques to improve search performance.

Structure content to increase visibility within AI-generated answers, chatbots and voice search experiences.

Develop audience-focused messaging that supports engagement and conversion.

Collaborate with marketing and subject matter experts to align content with campaigns and business initiatives.

Monitor industry trends, competitor activity and emerging search technologies.

Identify content opportunities and gaps to support ongoing content development.

Measure content performance and use insights to refine strategy and improve results.

Support the continued development of Phoenix’s content marketing and search optimisation capabilities.

Experience in content marketing, content strategy or search optimisation roles.

Excellent writing and editing skills with strong attention to detail.

Strong understanding of SEO principles and content optimisation best practices.

Awareness of Answer Engine Optimisation (AEO) and how AI-driven search and answer platforms surface content.

Understanding of how tools such as ChatGPT, Perplexity and AI-powered search engines discover and present information.

Experience using content management systems (CMS).