Content Creator & Social Media Specialist
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Key skills for this role
Role Overview
• Develop, create, and publish high-quality content for social media platforms including Instagram, Facebook, TikTok, LinkedIn, YouTube, and other relevant channels.
• Capture and edit photos, videos, reels, and stories showcasing the hotel, restaurants, events, facilities, and guest experiences.
• Plan and execute social media content calendars aligned with marketing campaigns and business objectives.
• Manage day-to-day social media activities, including posting, scheduling, monitoring, and responding to comments and messages.
• Create engaging copy, captions, and promotional content to enhance audience engagement.
• Monitor social media trends, industry developments, and competitor activities to identify content opportunities.
• Collaborate with various hotel departments to gather content and promote events, offers, and seasonal campaigns.
• Work with influencers, content creators, and partners to increase brand visibility and engagement.
• Track, analyze, and report on social media performance metrics and campaign effectiveness.
• Support digital marketing and branding initiatives to drive awareness, engagement, and revenue.
• Ensure all content aligns with brand guidelines and maintains a consistent visual identity.
Key Skills for This Role
Full Job Posting
Company Description
The hotel is part of the Accor network, which includes more than 45 brands, 5,500 hotels, and 10,000 restaurants and lifestyle destinations.
The company promotes responsible hospitality, employee development, inclusion, and opportunities for advancement.
Job Description
- Develop, create, and publish high-quality content for Instagram, Facebook, TikTok, LinkedIn, YouTube, and other relevant channels.
- Capture and edit photos, videos, reels, and stories showcasing the hotel, restaurants, events, facilities, and guest experiences.
- Plan and execute social media content calendars aligned with marketing campaigns and business objectives.
- Manage daily social media posting, scheduling, monitoring, and responses to comments and messages.
- Create engaging copy, captions, and promotional content to enhance audience engagement.
- Monitor social media trends, industry developments, and competitor activities to identify content opportunities.
- Collaborate with hotel departments to gather content and promote events, offers, and seasonal campaigns.
- Work with influencers, content creators, and partners to increase brand visibility and engagement.
- Track, analyze, and report social media performance metrics and campaign effectiveness.
- Support digital marketing and branding initiatives to drive awareness, engagement, and revenue.
- Ensure content aligns with brand guidelines and maintains a consistent visual identity.
Qualifications
- Candidates should have 2–3 years of experience in content creation and social media management.
- Strong photography, videography, graphic design, and editing skills are required.
- Experience with Canva, Adobe Creative Suite, CapCut, or similar tools is required.
- Knowledge of social media platforms, algorithms, trends, and best practices is required.
- Excellent communication and interpersonal skills are required.
- Hospitality, hotel, tourism, lifestyle, or food and beverage experience is advantageous.
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