Content Creator

More about the role

Responsibilities

• Write and edit compelling short-form content for one-pagers, presentations, emails, digital advertisements, product descriptions, webpages, landing pages, and other marketing assets.
• Translate product information, marketing strategies, and project objectives into clear, concise, audience-appropriate messaging.
• Manage day-to-day organic social media content, including developing content ideas, writing posts, maintaining the content calendar, and managing publication.
• Adapt content and messaging for different social platforms, audiences, channels, and campaign objectives.
• Identify timely and engaging social media opportunities that support broader marketing priorities.
• Collaborate with designers to ensure copy and visual presentation work together effectively, developing simple social graphics where appropriate and within your capabilities.
• Research, write, edit, and proofread blogs, articles, case studies, and other long-form marketing and educational content.
• Translate technical or complex subject matter into clear, useful, and engaging content.
• Interview internal subject-matter experts and stakeholders to gather information and develop accurate content.
• Optimize long-form content for digital readability and search where appropriate.
• Review and edit content produced by other team members for grammar, accuracy, clarity, readability, tone, brand voice, and consistency.
• Fact-check product information, claims, terminology, and other details against approved sources before publication.

Qualifications

• Bachelor’s degree in Writing or a related discipline, or a Bachelor’s degree in Marketing or a related discipline with 5+ years of professional experience in both short- and long-form writing.
• Minimum 5 years of professional marketing writing experience across a variety of digital channels.
• Demonstrated professional experience creating both short- and long-form content.
• Strong writing, editing, proofreading, and communication skills.
• Experience collaborating with cross-functional teams and stakeholders.
• Strong organizational and project management skills with the ability to manage competing priorities and deadlines.
• Proficiency with Microsoft 365 and shared file-management systems such as SharePoint.
• Experience with Asana or a similar project management platform.
• Ability to balance strategic thinking, creativity, and attention to detail.
• Adaptable, proactive, collaborative, and comfortable working in a fast-paced environment with changing priorities.
• Experience in B2B marketing, or a combination of B2B and B2C marketing, is preferred.
• Graphic design experience and proficiency with Adobe Creative Suite are considered assets.
• Industrial sector experience is considered an asset but is not required.

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