Community Growth Manager

Design and execute multi-channel contributor acquisition strategies

Identify high-density geographic clusters

Optimize cost-per-active-user

Test and scale growth channels systematically

Reduce time-to-first-submission

Optimize onboarding flows

Improve conversion from interest → active participation

Identify and remove friction in early journey stages

Increase active contributors per city

Balance growth across underserved regions

Maintain supply resilience across markets

Design referral programs tied to measurable expansion

Track referral conversion rates

Strengthen peer-driven network growth

Track acquisition, activation, and retention metrics

Run experiments to improve conversion rates

Provide structured reporting to VP of Community

Strong performance results in:

Faster log fulfillment due to stronger network density

Lower acquisition cost per active user

Higher activation conversion rates

Stronger organic growth

Increased supply resilience

This role directly influences execution speed and ecosystem strength.

Not community moderation

Not delivery operations

Not reactive messaging

Not event management

This role requires structured growth discipline.

We value operators who:

Think in funnels and density, not vanity metrics

Care about measurable outcomes

Move quickly and iterate

Build systems that compound

Operate with ownership and accountability

Candidates are evaluated based on:

Growth metrics achieved in prior roles

Activation and retention improvements driven

Ability to design scalable acquisition systems

Analytical rigor behind growth decisions

Structured experimentation discipline

The Community Growth Manager scales Rwazi’s human network by driving acquisition, activation, and expansion across markets.

This role ensures the Community layer grows predictably, efficiently, and sustainably as the company scales.