Communications Strategy Supervisor

TRG seeks a communications supervisor who is eager to grow major brands and turn evidence-based theory into real-world practice.

Join our Strategy Collective , a cross-disciplinary team of strategists specializing in brand, communications, media investments, and analytics.

We’re looking for a supervisor to join our growing team with a passion for evidence-based marketing and a strong understanding of the econometric drivers of advertising profitability and how to apply them in the real world.

The Communications Strategy discipline is responsible for the design and stewardship of adaptive systems of communications influence , rather than static media plans – orchestrating paid, owned, partnered, and experienced touchpoints as an interconnected system that continuously builds mental availability across contexts, channels, and time. Your goal is to increase brands’ mental availability by building and refreshing memory structures across buying situations at scale. You will collaborate closely with fellow strategists in our Strategy Collective, plus our new business, brand management, and creative teams and directly with our clients.

This role focuses on achieving broad reach, excess share of voice, and brand consistency across the communications ecosystem , ensuring that brands are easily noticed, remembered, and recalled by all category buyers , particularly light buyers and non-buyers.

Simply put, if it doesn’t build memory, it’s not communications strategy.

• Execute evidence-based communications strategies for client initiatives and workstreams, including tactical budget allocations, media mix inputs, and informed balance of brand and performance activity
• Support and mentor strategists , fostering a culture of effectiveness, collaboration, and curiosity – helping teams understand how integrated communications systems create memory and move markets
• Collaborate across disciplines – strategy, creative, brand, media investment, and analytics – while clearly articulating strategic rationales and recommendations internally and, when appropriate, with clients
• Apply and evaluate marketing effectiveness beyond short-term response, using learning agendas, testing approaches, and analytical thinking to understand how communications activity contributes to mental availability, brand bias, and longer-term impact