Cluster Marketing & Communication Manager

Execution & Organizing

• Execute annual marketing and communications plans in line with department budgets, ROI targets, and wider business objectives.
• Monitor industry, cultural, and travel trends and conduct competitive analysis.
• Execute public relations activities for the hotel based on marketing goals.

Brand Identity & Communications

• Ensure brand consistency across guest touchpoints, signage, collateral, guest experiences, events, and B2B and B2C channels.
• Coordinate with design and production agencies on marketing materials, hotel gifts, and media giveaways.
• Implement global and regional brand campaigns using provided guidelines and assets.
• Maintain and create photography, videography, and graphic assets for marketing and public relations.

Public Relations & Media Relations

• Execute PR and media activities covering food and beverage, rooms, spa, leisure, and MICE.
• Update the media kit with fact sheets, executive biographies, imagery, and brand content.
• Support press events, media visits, and familiarization trips.
• Draft news releases, articles, and executive statements.
• Maintain media databases, mailing lists, and clipping reports.
• Respond to media inquiries and assist with crisis communication protocols.

Campaigns, Agencies & Partners

• Implement multi-channel campaigns aligned with annual plans and brand guidelines.
• Support activations, sponsorships, media partnerships, events, and experiences.
• Track campaign performance and recommend data-informed optimizations.
• Manage daily communication with creative and PR agencies on scope, timelines, and budgets.
• Coordinate hotel participation in tourism board campaigns, promotions, events, and collaborations.

Financial, Operations & Administration

• Track marketing expenses and manage the marketing and communications budget.
• Prepare reports on campaign performance, media coverage, and ROI for leadership review.
• Collaborate with Sales, Food and Beverage, Spa, Rooms, Loyalty, and Events teams.
• Support the hotel’s LinkedIn presence, media coverage, and executive thought leadership.
• Maintain archives of marketing materials, media assets, and key reports.
• Distribute calendars, media schedules, campaign reports, and daily media monitoring summaries.

Qualifications & Requirements

• Bachelor’s degree in marketing, communications, public relations, business administration, or a related field.
• 3–5 years of hands-on marketing and PR experience.
• Strong copywriting and editing skills with attention to detail.
• Experience managing agencies and coordinating multi-channel campaigns.
• Knowledge of brand communication tools and platforms.
• Experience with media relations, press releases, event planning, content creation, and collateral production.
• Familiarity with Canva, Adobe Suite, and internal communication platforms.
• Fluency in English; additional languages are an advantage.

Employer Information