Cluster Director of Sales and Marketing

About Accor

Role Overview

Commercial Leadership

• Develop and implement the cluster Sales and Marketing strategy in line with hotel commercial objectives.
• Lead the annual Sales Plan, Marketing Plan, budget, and revenue targets.
• Drive business development across corporate, government, groups, leisure, wholesale, travel agencies, tour operators, and Hajj and Umrah.

Business Development and Markets

• Identify new business opportunities and maintain relationships with key accounts, partners, and market stakeholders.
• Monitor market trends, competitor activity, and customer needs to identify revenue growth and market-share opportunities.
• Develop group and individual religious tourism business across relevant domestic and international source markets.

Team and Hotel Performance

• Lead and motivate Sales and Marketing teams through objectives, KPIs, and performance improvement.
• Work with General Managers, Revenue Management, Operations, and Finance to maximize hotel performance.
• Oversee marketing, public relations, promotional, and digital initiatives.

Reporting and Representation

• Provide commercial reports, forecasts, and business insights to hotel leadership.
• Ensure participation in trade shows, sales calls, client events, and tourism and hospitality activities.

Qualifications

• A bachelor’s degree in business administration, marketing, hospitality management, or a related field.
• Proven senior-level Sales and Marketing experience within the hospitality industry.
• Strong knowledge of Hajj and Umrah business is highly preferred.
• Experience with Umrah operators, Hajj missions, travel agencies, tour operators, wholesalers, and group business.
• Strong understanding of hotel pricing, revenue management, contracting, forecasting, market segmentation, and distribution.
• Excellent commercial, negotiation, analytical, financial, communication, and presentation skills.
• Proven experience managing and developing Sales and Marketing teams.
• Excellent command of English; Arabic language skills are highly advantageous.
• Willingness to travel domestically and internationally for sales missions, exhibitions, and key-account development.

Workplace

• The role supports multiple hotels in Makkah and includes domestic and international travel for sales missions, exhibitions, and key-account development.