Cluster Digital Marketing Manager

Role Overview

Strategy and Channel Management

• Develops and implements the annual digital marketing strategy and budget.
• Creates quarterly and yearly e-commerce plans for direct and third-party platforms.
• Manages SEO, SEA, paid media, social media, CRM and email campaigns, display advertising, programmatic buying, influencer partnerships, and metasearch.
• Oversees content production and brand-consistent social media presence.
• Builds and maintains partnerships with digital agencies and external vendors.

Performance and Distribution

• Monitors and reports digital channel performance using KPIs and ROI analysis.
• Supports revenue optimization through rate parity and pricing integrity monitoring.
• Optimizes visibility, content accuracy, and conversion performance across OTA platforms.
• Conducts competitive benchmarking and market analysis within the hotel competitive set.
• Identifies digital trends and recommends adoption of emerging technologies.

CRM, Loyalty, and Reputation

• Leads CRM strategy and manages third-party email marketing tools with hotel departments and corporate guidelines.
• Supports the ALL Accor Live Limitless loyalty program through digital campaigns, guest communications, and targeted messaging.
• Manages and enhances the hotel’s online reputation across review sites and social platforms.

Requirements

• Ability to develop and implement annual digital marketing strategies and budgets across relevant channels.
• Experience managing SEO, paid media, social media, CRM, email, display, programmatic, influencer, and metasearch activity.
• Ability to monitor digital performance, analyze KPIs and ROI, and use findings to guide decisions.
• Ability to manage CRM strategy, third-party email tools, and targeted guest communications.
• Ability to optimize online distribution, rate parity, pricing integrity, OTA visibility, content accuracy, and conversion.
• Ability to manage online reputation across review sites and social platforms.
• Ability to conduct competitive benchmarking and market analysis within a hotel competitive set.
• Ability to build partnerships with digital agencies and external vendors.