Chief Executive Officer
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About the Role
About SMPL Health SMPL Health (200 Health) is a next-generation health platform focused on simplifying health through advanced diagnostics, biological age analysis, and personalized health optimization.
Key Skills for This Role
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About Smpl Health
- SMPL Health (200 Health) is a next-generation health platform focused on simplifying health through
- advanced diagnostics, biological age analysis, and personalized health optimization
- .
- The company delivers a seamless end-to-end experience:
- Test → Analyse → Insight → Act
- By combining:
- Blood testing (home kits & clinics)
- Data-driven insights
- Personalized recommendations (lifestyle, supplements, IV therapies, advanced protocols)
- A partner ecosystem of clinics and providers
- SMPL Health aims to position itself at the intersection of:
- Diagnostics + Longevity + Consumer Health + Technology
Role Overview
- We are seeking a
- highly capable, hands-on CEO
- to lead SMPL Health through its next phase of growth — from structured early-stage operations to a
- scalable, category-defining health platform
- .This is a
- builder role
- , not a corporate stewardship position.
- The CEO will be responsible for:
- Turning strategy into execution
- Building and leading the team
- Driving revenue and growth
- Establishing strong operational infrastructure
- Expanding across UAE and GCC
- You will work closely with founders/stakeholders and take full ownership of the business.
1. Strategy, Positioning & Vision
- Define and refine SMPL Health’s positioning within:
- Preventive health
- Longevity
- Diagnostics
- Translate vision into a clear execution roadmap
- Identify growth opportunities:
- New product lines (e.g., subscriptions, advanced panels)
- New markets (GCC expansion)
- New revenue streams
2. End-to-End Business Execution
- Own full P&L responsibility
- Drive execution across all core functions:
- Operations
- Product
- Marketing
- Partnerships
- Ensure alignment between strategy and day-to-day execution
- Build a performance-driven operating cadence
3. Product & Customer Experience
- Oversee development of the full customer journey:
- Testing (home kits / clinics)
- Lab processing
- Insight delivery
- Recommendations & follow-up
- Ensure the product delivers:
- Clarity
- Simplicity
- Actionable value
- Continuously improve conversion and retention
4. Operations & Infrastructure
- Build scalable operational systems across:
- Logistics (test kits, sample collection)
- Lab coordination
- Partner clinics
- Optimize:
- Turnaround times
- Cost structures
- Service quality
- Implement SOPs, dashboards, and KPIs
5. Partnerships & Ecosystem Development
- Establish and manage relationships with:
- Laboratories
- Clinics and healthcare providers
- Supplement and treatment partners
- Expand and strengthen partner network across UAE/GCC
- Negotiate commercial agreements and ensure quality standards
6. Growth & Commercial Strategy
- Drive revenue growth and unit economics
- Define and execute go-to-market strategy
- Oversee:
- Pricing models
- Customer acquisition channels
- Retention strategies
- Identify high-value customer segments
7. Team Building & Leadership
- Hire, build, and lead a high-performing team across:
- Operations
- Marketing
- Product
- Create a strong execution culture:
- Fast-paced
- Accountable
- Results-driven
- Manage both internal teams and external vendors
8. Fundraising & Investor Relations
- Lead fundraising efforts (seed / growth rounds)
- Build relationships with investors and strategic partners
- Prepare and present business performance updates
- Ensure capital is deployed efficiently
9. Compliance & Risk Management
- Ensure compliance with:
- UAE healthcare regulations
- Data protection and patient data handling
- Maintain quality control across testing and recommendations
- Work with legal/regulatory partners as needed
Key Kpis And Success Metrics
- Revenue growth & profitability
- Customer acquisition & retention rates
- Test-to-conversion rates (insight → action)
- Operational efficiency (cost per test, turnaround time)
- Customer satisfaction (NPS / experience quality)
- Strength of partner network
- Market positioning and brand growth
Experience
- 8–15+ years of experience in:
- Startups / venture-backed companies
- Health-tech, diagnostics, wellness, or consumer platforms
- Proven track record of:
- Building or scaling a business
- Owning P&L and delivering growth
- Experience in UAE/GCC market strongly preferred
Core Capabilities
- Strong operator — able to execute, not just strategize
- Deep understanding of:
- Consumer business models
- Platform or service-based businesses
- Ability to manage complexity across multiple stakeholders
- Strong commercial and financial acumen
Mindset
- Builder mentality
- Hands-on and detail-oriented
- Comfortable with ambiguity and early-stage environments
- Cost-conscious and efficiency-driven
- High ownership and accountability
What We’re NOT Looking For
- Purely corporate executives with no startup experience
- Strategy-only profiles without execution capability
- Individuals not willing to be hands-on
Why Join Smpl Health
- Opportunity to build a
- category-defining health platform
- Operate at the intersection of
- health, data, and longevity
- High ownership and autonomy
- Direct impact on company growth and direction
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