Category Manager - Trade
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Key skills for this role
Role Overview
The Category Manager - Trade is responsible for developing and executing brand strategies that enhance brand equity, market positioning, customer engagement, and commercial performance. The role manages the complete brand lifecycle, including brand positioning, marketing campaigns, communication, di
Key Skills for This Role
Full Job Posting
Job Purpose
The Category Manager - Trade is responsible for developing and executing brand strategies that enhance brand equity, market positioning, customer engagement, and commercial performance. The role manages the complete brand lifecycle, including brand positioning, marketing campaigns, communication, di
Key Responsibilities
- Develop and implement annual brand strategies and plans.
- Define brand positioning, target customer segments, value proposition, and key messages.
- Maintain and continuously improve brand equity and market perception.
- Ensure consistent application of the company's brand identity.
- Identify opportunities for brand extensions, new products, and new markets.
- Conduct periodic brand health assessments.
- Develop the annual Brand & Marketing Plan.
- Translate business objectives into measurable marketing initiatives.
- Prepare campaign calendars and promotional plans.
- Coordinate marketing activities across digital and traditional channels.
- Ensure marketing activities support sales and commercial objectives.
- Develop and manage integrated marketing campaigns.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, Advertising, Brand Management, or Economics.
- Minimum 5-7 years of relevant marketing experience, including at least 2-3 years in brand management or a similar role.
- Experience in FMCG, Food & Beverage, Retail, Distribution, Manufacturing, Consumer products, Hospitality, Agriculture/food products, or Multi-brand organizations.
- Professional marketing certification such as CIM, Chartered/Professional Marketing qualifications, Digital Marketing certifications, Google/Meta marketing certifications, or Brand Management certifications.
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