Category Developer - On-Premise Spirits (Denver)

Job Responsibilities

• Drive and delivery on sales and marketing goals of assigned category and brands
• Serve as the expert and resource for the division or group in developing beverage and marketing strategies and plans for growth of assigned category.
• Research trends, category, and portfolio to ensure that the group or division and company meet supplier goals as established.
• Present new products and beverage offerings and conduct monthly business reviews.
• Plan high-end consumer activations within key accounts to elevate category awareness based on customer needs.
• Drive real time market insights to inform, apply, unlock and accelerate growth.
• Lead, organize, report, field intel and insights for assigned territory and categories.
• Collaborate with on-premise & retail sales teams, developing creative solutions to help drive business and growth in assigned categories across their assigned territory
• Develop and deliver training modules to the sales team, customer, and supplier regarding sales trends
• Determines specific areas in which the category has opportunity for growth (Territories, Accounts, etc)
• Establishes merchandising objectives relative to brand priority for each account by understanding company priorities and defining POS needs to the supplier
• Focus on increasing share and velocity of assigned category.
• Ownership of account plan and execution based on brand plans
• Obtains appropriate distribution of category throughout account base by presenting and selling based on the brands’ features and benefits
• Conduct staff educations and building of the category.
• Maintain and build strong relationships with the key stakeholders/gatekeepers of the assigned accounts
• Participate in supplier and category specific work-with sales calls.
• Attend educational workshops, reviewing professional publications, establishing personal networks to build and maintain industry knowledge.
• Maintains customer confidence and protects operations by keeping information confidential.
• Maintains a safe and clean working environment by complying with procedures, rules and regulations.