Sales Representative

Job Responsibilities

• 1. Calls on accounts and covers daily routes by creating an established and efficient routing pattern.
• Analyzes entire account base by visiting each account and identifying opportunities; completes all necessary surveys and ensures national account compliance where applicable.
• Prepares and delivers professional sales presentations to customers by balancing the company’s priorities and customers’ needs to include new products, well and back bar placements and resets, drink and wine lists, and promotions.
• Maintains product levels in accounts by taking inventory and restocking shelves (where legally permissible).
• Educates account staff on priority brands by administering educational staff training seminars.
• Manages customer account receivables by timely processing of credits and returns and communicating with accounts on aged receivables.
• Services accounts by delivering products to customers in extenuating circumstances, handling customer issues and complaints and referring these issues, as appropriate, to management.
• 2. Achieves sales and merchandising objectives.
• Strategizes/preplans on how best to achieve objectives by understanding company pricing and product programming information on a monthly basis and maintaining accurate historical account purchase information.
• Understands and works with management on inventory levels by being aware of current inventory and out of stock situations and by alerting management to possible fluctuations in demand.
• Attains standards of performance goals by achieving the distribution, volume, and activity goals of supplier brands as set by management.
• Ensures maximum brand visibility within accounts by maintaining account standards as determined by management and using effective and current point of sale materials when appropriate.
• Obtains payments for company by collecting and delivering checks or other remittance from accounts where legally permissible.
• Supports account openings by developing opening orders for new accounts in collaboration with Field Sales Manager.
• Participates in effective supplier work with sales calls and sales blitzes.
• 3. Conduct safe and responsible interactions with the public while responsibly handling beverage alcohol product.