Base Career helps you apply smarter for this job.
Key skills for this role
We are impactful storytellers who push boundaries and find innovative ways to connect and interact with our customers. We sell our brands in more than 150 markets worldwide, many of which are strictly regulated. At the same time, the rise of Smokeless Products means we're operating in a rapidly shifting landscape and its these factors that present the type of challenges we thrive on. We use emerging technologies and complex data to drive innovation. From brand and strategy through e-commerce to trade marketing.
Building a Smokeless World is no small feat—it’s fueled by the collective efforts of talented individuals, each bringing their unique perspective. This is the most innovative chapter in BAT’s history, and you can help shape it.
Strategy and Purpose Brand and Innovation
BAT is evolving at pace into a global multi-category business. Our purpose is to create A Better Tomorrow™ by Building a Smokeless World. To achieve our ambition, we are looking for colleagues who are ready to join us on this journey! Tomorrow can’t wait, let’s shape it together!
The Category Analyst, working closely with the customer-facing team (Category Manager and Key Account Manager) and internal stakeholder will turn shoppers, market and category insights into compelling growth opportunities. The role holder is expected to use data, trends and commercial thinking to support the business to influence decision-making, shape winning category strategies and deliver standout performance for BAT and our Customers.
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
Southampton, GBR
Southampton, GBR
Sherbrooke, CAN
Sherbrooke, CAN
Southampton, GBR
Southampton, GBR
Sherbrooke, CAN
Sherbrooke, CAN
London, GBR
London, GBR
Southampton, GBR
London, GBR
This is a commercially focused Category Growth role, centred on insight, influence and customer relationship. The role holder is expected to combine analysis with actions, supporting the category manager and working autonomously partnering with teams across the business uncovering opportunities and making a real impact on category growth and customer success.
Experience in: category analyst / executive roles, working in fast paced companies, working with nicotine and Impulse FMCG categories.
Strong analytical skills and high confidence working with data (Excel is essential).
Ability to turn insight into clear compelling storytelling.
Quantitative and qualitative analysis.
Strong Communications skills with the ability to influence partners.
Experience working with Convenience Channels retailers and Co-Op.
Do you have category analyst or category executive working experience?
Have you ever worked in a category customer facing role?
What we offer you?
We offer a market leading annual performance bonus (subject to eligibility)
Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives.
Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement – it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.
You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills.
We prioritise continuous improvement within a transformative environment, preparing for ongoing changes.
WHY JOIN BAT? We’re one of the few companies named as a Global Top Employer by the Top Employers Institute – certified in offering excellent employee conditions. At BAT, we champion collaboration, inclusion, and partnership as the bedrock of our values. We wish to foster an environment where every individual can thrive, irrespective of factors such as gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, as well as diverse perspectives and thinking styles. We recognise that our strength lies in embracing talent from all walks of life, empowering us to develop our culture of inclusivity and better achieve our business objectives. We view career breaks not as obstacles but as opportunities and encourage everyone, without hesitation, to apply. Through our Global Returners program, we provide support to professionals seeking to re-enter the workforce after an extended absence, be it for family care, parental leave, national service, sabbatical, or starting their own venture. Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience here . We take pride in being a Disability Confident Employer. If you need any reasonable adjustments or accommodations to be made during the recruitment process to support you performing at your best, please inform the recruitment partner who will be in touch should your profile be selected for the role you applied for. We are wholeheartedly committed to optimising your prospects of success by making suitable arrangements so that you may showcase your full potential.
At BAT, our values show us the way to bring our purpose to life. Serving as our compass, they navigate every aspect of our path towards A Better Tomorrow™ defining how we innovate, grow, and achieve success while setting high standards for individual achievement and collective progress. Rooted in integrity and collaboration, they empower us as pioneers of change in a world that never stands still ensuring we shape BAT's legacy with confidence and purpose.
Truly inclusive
Do the right thing
Love for our consumer
Passion to win
Empowered through trust
Stronger together
At BAT, we’re committed to more than just jobs, we’re dedicated to purposeful careers. We believe that everyone has a place in our organization. Whether you are seeking mentorship, diversifying your experience through international assignments or embracing innovative work methods, we’re here to propel your career aspirations and unleash your full potential. We believe in you. Join us at BAT, where purpose meets possibility, and your career story unfolds.
Wellbeing is better when it’s shared. Benefits that foster a sense of community and connection among employees. The more time we make to give back and share what it means to live well with the communities around us, the closer we’ll be to them. We encourage positive social interactions inside and outside BAT, enhance collaboration, and create a supportive work environment where employees feel valued and connected.
Balancing work and life to help you recharge and stay resilient. Benefits and initiatives that are designed to bolster our employees' mental health. At BAT we're fostering a culture of to help our employees to better manage life’s pressures and build resilience, no matter what life throws your way.
Good health is the cornerstone that allows everything else in our lives to align. Benefits that support our employees' physical health, expand coverage where needed it and promote healthy lifestyles, reducing stress and boosting overall energy and productivity.
Peace of mind is priceless, but it shouldn’t cost the earth. Benefits and initiatives designed to assist you in achieving financial stability and security, empowering you to make well informed financial decisions, alleviate financial stress, and enhance your short and long-term prospects.
Global multi-category consumer goods business focused on nicotine products.
Visit company websiteJobs and hiring trendsFull-time
Entry
Onsite
Apply faster on company sites with our extension.