Campaign Manager

Role Overview

Campaign Responsibilities

• Develop integrated campaign strategies, annual and quarterly plans, campaign priorities, target audiences, messaging, channels, budgets, timelines, and KPIs.
• Manage the campaign calendar and coordinate activities across multiple channels and business functions.
• Develop campaign briefs and coordinate approvals while ensuring alignment with brand guidelines and business objectives.
• Conduct audience research, analyze customer behavior and preferences, and develop personas and segmentation strategies.
• Develop messaging frameworks and maintain consistency across advertising, social media, email, web, content, events, and sales materials.
• Manage creative development, including advertising concepts, visual assets, videos, landing pages, email designs, social content, banners, and presentations.
• Review creative concepts, coordinate revisions and approvals, and ensure final assets meet brand standards.
• Develop media plans with Media, Digital, and agency teams, including channel mix, reach, timing, budgets, and performance targets.

Candidate Requirements

• Substantial or proven experience in campaign management, integrated marketing, digital marketing, brand, advertising, communications, demand generation, CRM marketing, or a related discipline.
• Strong understanding of integrated campaign planning and execution across multiple channels.
• Experience with audience segmentation, customer insights, campaign briefs, marketing plans, paid media, and digital marketing.
• Strong analytical, data-interpretation, commercial, budgeting, communication, presentation, and stakeholder-management capabilities.
• Ability to manage multiple campaigns and deadlines while collaborating with Sales, Product, Commercial, Brand, Digital, Communications, Finance, and senior leadership.
• A relevant degree in Marketing, Business Administration, Communications, Advertising, Digital Marketing, or a related discipline.
• Experience with CRM, marketing automation, analytics platforms, Power BI, Tableau, SQL, A/B testing, attribution, and conversion optimization is advantageous.
• Knowledge of UAE or GCC consumer and business markets and Arabic proficiency are advantageous.

Role Capabilities

• Strategic thinking, creativity, project management, customer understanding, problem-solving, decision-making, and strong execution are emphasized.
• Campaign performance may be evaluated through ROI, revenue contribution, pipeline, leads, conversion, acquisition cost, reach, engagement, traffic, retention, budget variance, brand outcomes, and reporting completion.