Business Team Intern – Customer Lifecycle Management
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Key skills for this role
About the Role
Porter is looking for a data-driven Business Team Intern to own customer lifecycle management, focusing on retention, reactivation, and churn for high-volume segments. You will analyze data, derive insights, and execute interventions to improve metrics.
Key Skills for This Role
Responsibilities
- Own the North Star metric(s) for high volume customer retention/reactivation
- Conduct research and deep data analysis to identify early warning signals of churn
- Translate insights into concrete, actionable initiatives and drive them to execution
- Build and maintain cohort level dashboards/tracking systems for retention, reactivation, and attrition trends
- Design, launch, and run win back/reactivation campaigns for lapsed high volume customers
- Segment customers by value, frequency, and risk level to prioritize interventions
- Partner with Operations, Pricing, and Product teams to get fixes shipped
- Benchmark competitor retention tactics and incentive structures
- Prepare and present regular North Star/retention health reviews to leadership
- Design and execute loyalty, discount, or incentive programs aimed at improving repeat usage
Requirements
- Currently pursuing or recently completed a degree in Business, Analytics, Marketing, or related field
- Strong analytical skills with ability to work with large datasets
- Proficiency in Excel/Google Sheets required
- SQL and/or basic data visualization tools strongly preferred
- Comfort with cohort analysis, funnel/retention curves, and basic statistical reasoning
- Excellent communication skills
- Strong bias for execution and ability to work independently
Full Job Posting
Internship Overview
- We are looking for a data driven and customer obsessed Business Team Intern to own the full lifecycle of customer lifecycle management — specifically retention, reactivation, and churn — for our high volume customer segments.
- This is not a pure research role: you will be expected to own the North Star metric(s) end to end, moving from research and data analysis to building and executing interventions.
Key Responsibilities
- Own the North Star metric(s) for high volume customer retention/reactivation — define how it's measured, track it rigorously, and be accountable for moving it.
- Conduct research and deep data analysis to identify early warning signals of churn and the underlying drivers.
- Translate insights into concrete, actionable initiatives — not just recommendations — and drive them through to execution.
- Build and maintain cohort level dashboards/tracking systems for retention, reactivation, and attrition trends across customer segments.
- Design, launch, and personally run win back/reactivation campaigns for lapsed high volume customers; iterate based on results.
- Segment customers by value, frequency, and risk level to prioritize where to intervene and how.
- Partner with Operations, Pricing, and Product teams to get fixes shipped — chasing execution, not just handing off insights.
- Benchmark competitor retention tactics and incentive structures to inform our own playbook.
- Prepare and present regular North Star/retention health reviews to leadership, with a clear 'what we did about it' section.
- Design and execute loyalty, discount, or incentive programs aimed at improving repeat usage among high value customers, and measure their actual impact.
Qualifications & Skills
- Currently pursuing or recently completed a degree in Business, Analytics, Marketing, or a related field.
- Strong analytical skills with the ability to work with large datasets and translate numbers into actionable insight.
- Proficiency in Excel/Google Sheets required; SQL and/or basic data visualization tools (Metabase) strongly preferred.
- Comfort with cohort analysis, funnel/retention curves, and basic statistical reasoning (e.g., significance, attribution).
- Excellent communication skills — comfortable synthesizing findings for both internal teams and customer facing conversations.
- Strong bias for execution — comfortable owning a metric end to end, from research through to running the initiative on the ground.
- Ability to work independently, manage ambiguity, and drive initiatives from analysis to execution.
Benefits of the Internship
- Direct ownership of retention and churn analytics for a high volume customer base.
- Exposure to real world lifecycle management strategy in a fast scaling logistics marketplace.
- End to end experience: from diagnosing churn to designing and measuring reactivation initiatives.
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