Business Development Representative (BDR)

of the BDR role

• The Business Development Representative (BDR) drives pipeline growth by identifying, engaging, and qualifying leads.
• This role is one of the first touchpoints for prospects, and it has the opportunity to set the tone for the sales cycle that follows.
• You will possess expertise in understanding the unique challenges faced by clients in the manufacturing sector, and your role is crucial in initiating relationships with potential customers.
• A significant part of your job will involve following up with inbound leads promptly, ensuring that no opportunities are missed.
• You will also attend events, manage event leads, and conduct outreach to nurture these relationships through the sales funnel.
• Working closely with the sales team and marketing, your proactive approach will ensure a steady flow of high-quality leads, enabling the sales team to focus on closing deals and expanding existing accounts.
• In this role, you will gather valuable market insights, contributing to our understanding of customer needs and preferences. You will thrive in a collaborative environment that encourages knowledge sharing, idea generation, and continuous learning.

• Take the lead in outbound prospecting: identifying, engaging, and qualifying key decision-makers in target accounts through personalized outreach across email, phone, and social media.
• Follow up on inbound marketing leads, identifying qualified opportunities and providing the right level of information to engaged prospects.
• Run qualification meetings with prospects to deeply understand their needs and determine fit. The goal is to transfer as many high-quality opportunities as possible to the sales team.
• Collaborate closely with strategic account executives to develop account intelligence, stakeholder maps, and use case opportunities through direct engagement and insight tools.
• Partner effectively with Cogniters across various teams to enhance collaboration and achieve shared goals.
• Engage in bright and meaningful phone, email, and social media conversations to build relationships with potential clients.
• Serve as the subject matter expert on Cognite's product offerings, clearly conveying their value to prospects.
• Craft personalized messages for key stakeholders in target accounts and develop effective outreach tactics.
• Continuously seek to improve and optimize both outbound and inbound efforts to enhance overall effectiveness.
• Conduct thorough research and account planning for target accounts to inform your outreach strategy.
• Work closely with the Marketing team to support campaigns through initial outreach and post-campaign follow-ups, driving engagement with target accounts.

• You bring 1-3 years of experience in sales development within the technology or industrial sector, showcasing your ability to drive results and foster relationships.
• You are proficient in prospecting using various sales tools, including Zoominfo, Salesforce, LinkedIn Sales Navigator, HubSpot, Outreach, and 6Sense, enabling you to effectively engage with potential clients.
• Experience in the Energy and/or Manufacturing industry is a distinct advantage, giving you insights into sector-specific challenges.
• Interest and experience within the AI space are highly advantageous
• You are motivated to design and optimize best practices for the BDR role.
• With exceptional oral and written communication skills, you excel at listening and fostering positive, energetic conversations in person, virtually, and over the phone.
• You have a keen ability to understand customer business initiatives, pain points, and requirements, and correlate them with the business value Cognite can provide.
• Your strong organizational skills allow you to manage multiple requests and time demands simultaneously while achieving production goals across your assigned territory or accounts.
• You are eager to learn about the Manufacturing vertical, demonstrating your commitment to professional growth.
• You are comfortable with travel across the US and Europe, as part of your role.
• Proactive by nature, you thrive in a self-directed environment and deliver results without the need for micromanagement.
• You effectively collaborate with a global team, navigating the challenges of different time zones with ease.
• Disciplined and persistent, you uphold strong work ethics that drive your success.
• Your confidence shines through in your interactions, helping you establish trust and rapport with clients.

What will your day look like

• Quickly follow up on any new inbound leads to ensure timely engagement with interested prospects.
• Prospecting by using sales tools like ZoomInfo, Sales Navigator, Salesforce, and LinkedIn to identify and research potential leads within target accounts.
• Conducting outreach activities through phone calls, emails, and social media, personalizing messages based on the prospect's needs and industry.
• Following up with leads generated from recent outreach efforts or events, ensuring that prospects remain engaged.
• Researching target accounts to understand their pain points and identify new opportunities for engagement.
• Participating in feedback sessions with the team or manager to review challenges, share insights from interactions with prospects, and discuss strategies for improvement.
• Wrapping up the day by reviewing accomplishments, updating CRM systems with notes and next steps, and planning outreach activities for the following day.
• Allocating time for professional development by engaging with industry articles, webinars, or training sessions to enhance skills and knowledge relevant to the role.
• Impact 2025

• We’re globally recognized domain experts with an international presence that spans Phoenix, Houston, Oslo Tokyo, Bengaluru, and Abu Dhabi.