Business Development Manager

Location: Remote

Department: Sales

Reports To: Director of Operations

The Business Development Manager (BDM) at Improvifi is responsible for driving new business growth by managing the entire sales process—from lead generation to closing. This role is consultative, relationship-driven, and results-oriented. You will identify high-potential home improvement contractors, conduct compelling sales demos, and guide prospects toward becoming successful Improvifi partners.

To drive new business growth for Improvifi by managing all sales-related activities including prospecting, demos, follow-ups, pipeline management, and relationship building.

Research and identify qualified home improvement contractors

Build and manage outbound lead lists (cold, warm, referrals)

Use Social Media, phone, email, events, and partner channels to generate interest

Qualify prospects based on need, timing, and readiness

Enter all leads and notes into CRM with complete context

Re-engage inactive accounts after 60+ days of inactivity

Execute daily outbound outreach via calls, email, and DMs

Follow Improvifi’s lead nurture and re-engagement campaign flows

Use sales frameworks and objection handling frameworks effectively

Track all outreach activity in CRM with accurate logs and reminders

Set and confirm sales demo appointments

Deliver engaging Zoom demos tailored to the contractor’s business type

Present Improvifi’s lending platform, training resources, and support tools

Use proven frameworks such as "The Seven Steps to Offer Financing" and “Amazon Easy”

Reference SKOOL and relevant case studies or success stories

Handle objections professionally and outline next steps clearly

Set follow-up calls or meetings post-demo

Flag high-conflict, rude, or fraudulent interactions for review by Sales Leadership

Manage sales opportunities through clearly defined CRM stages

Log detailed notes and next steps after every conversation

Ensure every lead has an upcoming action item scheduled

Participate in monthly progress reviews with Sales Leadership

Maintain full records of all sales activity, communication, and lead status

Tag contacts appropriately (e.g., TopRep25, TAMKO, Trade Type)

Keep statuses accurate: Interested, Not Now, Ghosted, Closed-Won

Ensure no lead is left behind or overlooked

Identify trends across verticals (HVAC, Roofing, Garage, etc.)

Share real-time feedback from the field regarding objections and friction

Experiment with new offers, pitches, and follow-up techniques

Leverage social media platforms (Facebook, LinkedIn) to build awareness, network, and drive referrals