Business Development Executive
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Key skills for this role
About the Role
Optimal Innovation is seeking a Business Development Executive to support Russian-speaking merchants and partners. The role involves researching prospects, generating leads, coordinating outreach, and maintaining CRM data.
Key Skills for This Role
Responsibilities
- Research target merchant segments, companies, decision makers, and business opportunities
- Execute outreach campaigns through LinkedIn, email, and industry platforms to generate qualified leads
- Schedule meetings, coordinate follow ups, and support prospect qualification activities
- Maintain accurate CRM records, opportunity tracking, pipeline updates, and business development reports
- Support planning and execution of industry events, conferences, and networking activities
- Conduct market, competitor, and prospect research to support business development planning
Requirements
- Minimum 5 years of experience in business development, sales, lead generation, inside sales, or customer facing roles
- Experience using LinkedIn and online research tools for prospecting
- Experience working with CRM systems and sales tracking tools
- Professional proficiency in Russian language
- Graduate in any discipline; degree in Business Management, Marketing, Commerce or related fields highly preferred
- Exposure to FinTech, Payments, or B2B technology businesses preferred
Full Job Posting
Role Overview
- We are seeking a professional to support Russian speaking merchants/partners/markets. Business Development functions by researching prospects, generating leads, maintaining business development data, coordinating outreach activities, supporting event participation, and ensuring accurate pipeline tra
Core Responsibilities
- Research target merchant segments, companies, decision makers, and business opportunities
- Execute outreach campaigns through LinkedIn, email, industry platforms, and other approved channels to generate qualified leads
- Schedule meetings, coordinate follow ups, and support prospect qualification activities
- Maintain accurate CRM records, opportunity tracking, pipeline updates, and business development reports
- Track prospect engagement, follow up actions, and opportunity progression throughout the sales cycle
- Support planning and execution of industry events, conferences, expos, and networking activities
- Coordinate event registrations, travel, accommodation, meeting schedules, and logistics
- Maintain attendee, prospect, and lead databases generated through event participation
- Support post event follow up activities and track conversion of event generated opportunities
- Conduct market, competitor, and prospect research to support business development planning
- Support preparation of pipeline reports, channel performance analysis, event performance reviews
- Support the Business Development Lead in merchant acquisition, relationship building activities, pipeline reviews
Education
- Graduate in any discipline
- Degree in Business Management, Marketing, Commerce or related fields is highly preferred.
Required Qualifications
- Minimum of 5 years of experience in business development, sales, lead generation, inside sales, or customer facing roles
- Experience using LinkedIn and online research tools for prospecting
- Experience working with CRM systems and sales tracking tools
- Exposure to FinTech, Payments, or B2B technology businesses is preferred
- Professional proficiency in Russian language is required
Desired Skills
- Prospect research
- Lead generation
- LinkedIn prospecting
- CRM management
- Business communication
- Data organization
- Event coordination
- Market research
- Follow up management
- Attention to detail
- Excellent Communication
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