Brand Marketing Manager
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Key skills for this role
About the Role
Plan and execute brand events, manage go-to-market launches, and collaborate on influencer initiatives while ensuring cross-functional alignment and performance tracking.
Key Skills for This Role
Full Job Posting
Key Responsibilities
- Events & Activations: Plan and deliver brand events and experiential campaigns end-to-end, from concept through on-ground execution.
- GTM & Launches: Lead go-to-market planning for new brand and product launches, coordinating timelines and deliverables across teams.
- Partnerships & Collaborations: Pitch, negotiate, and execute brand partnerships and co-marketing initiatives aligned with Eyewa s positioning.
- Influencer & PR Support: Collaborate with internal and external teams on influencer programmes and PR activations.
- Cross-functional Alignment: Work closely with Buying, E-commerce, Retail, Growth, Creative, and PR to ensure a consistent brand experience.
- Performance & Reporting: Track campaign results, share insights with the Brand Director, and continuously improve execution quality.
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