Brand Marketing Lead
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Key skills for this role
About the Role
Mamo is seeking a Brand Marketing Lead to define positioning, build brand awareness campaigns, and create compelling narratives for its fintech products. The role requires 7+ years of experience, creativity, and UAE market knowledge.
Key Skills for This Role
Responsibilities
- Define Mamo's positioning and market narrative
- Build and run paid and organic brand awareness campaigns across all relevant channels, including social, video, PR, events, sponsorships, offline and online
- Create and own concepts, messaging, and content across campaigns and initiatives
- Manage agencies and freelancers to produce creative assets where necessary
- Build and execute awareness building strategies for new products
- Shape and execute the strategy that powers our brand messaging
Requirements
- 7+ years of relevant experience
- Creative by nature
- Excellent writer — campaign copy, slogans, social, PR, messaging guides
- Designed and executed brand awareness campaigns
- Know how to define and articulate value proposition and market positioning of complex B2B/tech products
- Comfortable running online and offline in parallel
- UAE market experience is a must
- Curious and comfortable with ambiguity
- Not afraid to experiment with bold ideas
- Maintain accountability from start to finish
Full Job Posting
Overview
- One of the things we have going for us at Mamo is that most of us are engineers or techies.
- We're putting our hand up and recruiting someone special who can translate our product into a compelling narrative and show the world what they're missing without Mamo.
What you'll do
- Define Mamo's positioning and market narrative
- Build and run paid and organic brand awareness campaigns across all relevant channels, including but not limited to: social, video, PR, events, sponsorships, offline and online.
- Create and own concepts, messaging, and content across campaigns and initiatives
- Manage agencies and freelancers to produce creative assets where necessary
- Build and execute awareness building strategies for new products
- Shape and execute the strategy that powers our brand messaging
What we're looking for
- 7+ years of relevant experience
- You’re creative by nature
- You're curious, and ambiguity doesn’t slow you down
- You’re not afraid to experiment with bold ideas
- You never accept the status quo and always find ways to improve
- You maintain accountability from start to finish
- You’re an excellent writer — campaign copy, slogans, social, PR, messaging guides
- You've designed and executed brand awareness campaigns
- You know how to define and articulate the value proposition and market positioning of complex B2B/tech products
- You’re comfortable running online and offline in parallel
- UAE market experience is a must
- People do their best work with you, because you come with clear context and make decisions fast
Why you'll love working here
- Startup environment that's big on individual responsibility and leans on process and automation.
- Work with stunning, supportive product, design, and engineering teams on problems that matter.
- You will be learning and growing all of the time.
- Mamo has the potential for wide reaching impact.
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