Brand Marketing Lead
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Key skills for this role
About the Role
Mamo is hiring a Brand Marketing Lead to define positioning, build brand awareness campaigns, and create compelling narratives for their fintech products. Requires 7+ years of experience, strong storytelling skills, and UAE market experience.
Key Skills for This Role
Responsibilities
- Define Mamo's positioning and market narrative
- Build and run paid and organic brand awareness campaigns across all relevant channels
- Create and own concepts, messaging, and content across campaigns and initiatives
- Manage agencies and freelancers to produce creative assets
- Build and execute awareness building strategies for new products
Requirements
- 7+ years of relevant experience
- Excellent writer and storyteller
- Experience designing and executing brand awareness campaigns
- Ability to define and articulate value proposition and market positioning of complex B2B/tech products
- UAE market experience is a must
Full Job Posting
About the Role
- We're recruiting someone who can see and appreciate what we've built, experience the 'Aha!' moment that our customers have, and translate it into a compelling narrative — then take that narrative and show the world what they're missing without Mamo.
What you'll do
- Define Mamo's positioning and market narrative.
- Build and run paid and organic brand awareness campaigns across all relevant channels, including but not limited to: social, video, PR, events, sponsorships, offline and online.
- Create and own concepts, messaging, and content across campaigns and initiatives.
- Manage agencies and freelancers to produce creative assets where necessary.
- Build and execute awareness building strategies for new products.
- Shape and execute the strategy that powers our brand messaging.
What we're looking for
- 7+ years of relevant experience.
- You’re creative by nature.
- You’re an excellent writer and storyteller — campaigns, slogans, social, PR, messaging guides.
- You've designed and executed brand awareness campaigns.
- You know how to define and articulate the value proposition and market positioning of complex B2B/tech products.
- You're a curious person; you always ask good questions to try to understand things and find ways to improve.
- You’re not afraid to experiment with bold ideas.
- You like the fast paced energy of startups and wearing multiple hats.
- You have high ownership and thrive when given autonomy.
- UAE market experience is a must.
Why you'll love working here
- Startup environment that's big on individual responsibility and leans on process and automation.
- We're big on culture. Work with stunning, supportive product, design, and engineering teams on problems that matter.
- You will be learning and growing all of the time. From business to product to engineering, you will be learning from a world class team that is caring, kind, and empathetic.
- Mamo has the potential for wide reaching impact. We're taking on the challenge of bringing about a new era of financial inclusion — that means you will never be bored.
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