Brand Manager
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Manage brand strategy, sales, inventory, and marketing while collaborating with teams to drive growth and profitability across various channels.
Key Skills for This Role
Responsibilities
- Build and execute the annual brand plan aligned with group objectives
- Lead negotiations with brand principals/suppliers on terms, pricing, and seasonal buys
- Own the sales budget and P&L for the brand; deliver revenue, margin, and profit targets
- Plan OTB, stock levels, and replenishment to balance availability and stock health
- Create and execute brand marketing plans and in store activations to drive awareness and sales
- Work with retail to ensure store execution, VM, and product knowledge meet brand standards
- Report regularly on sales, margin, stock, and profitability
- Build strong relationships with buying, retail, marketing, finance, and supply chain
Requirements
- Experience in brand management, buying, or related commercial roles
- Strong understanding of P&L, sales, and margin management
- Experience in retail, wholesale, or e commerce channels
- Excellent negotiation and supplier management skills
- Analytical and strategic thinking abilities
- Strong communication and stakeholder management skills
Full Job Posting
The Opportunity
- Own one of the key luggage brands end to end: from strategy and product to sales, margin, and market share across all channels. You will be the commercial owner of the brand, driving its growth in partnership with buying, retail, marketing, finance, and supply chain teams.
Key Responsibilities
- Brand Strategy & Planning: Build and execute the annual brand plan aligned with group objectives. Track market, competitor, and consumer trends to spot risks and opportunities. Define brand positioning, target customers, and channel mix (retail, wholesale, e commerce).
- Buying, Range & Supplier Management: Lead negotiations with brand principals/suppliers on terms, pricing, and seasonal buys. Own the range plan and assortment to match demand, pricing strategy, and seasons. Monitor supplier performance, lead times, and quality; address issues quickly.
- Sales & Commercial Performance: Own the sales budget and P&L for the brand; deliver revenue, margin, and profit targets. Analyze sell through, SKU/store performance, and take action on slow or excess stock. Set pricing, promotions, and discounting with retail and finance input.
- Inventory & Stock Management: Plan OTB, stock levels, and replenishment to balance availability and stock health. Coordinate with supply chain/warehouse for timely allocation and distribution. Run regular stock reviews and drive markdown and end of season clearance.
- Marketing & Brand Activation: Create and execute brand marketing plans and in store activations to drive awareness and sales. Partner with marketing on digital, social, and VM content that reflects brand guidelines. Lead new product launches, collaborations, and seasonal rollouts.
- Retail & Channel Enablement: Work with retail to ensure store execution, VM, and product knowledge meet brand standards. Support store teams with training, insights, and promo guidance to lift sell through. Identify and grow opportunities in wholesale, e commerce, and other channels.
- Financial Management & Reporting: Report regularly on sales, margin, stock, and profitability. Manage operating and marketing budgets within agreed limits. Forecast sales and inventory needs to support financial and demand planning.
- People & Stakeholder Management: Build strong relationships with buying, retail, marketing, finance, and supply chain. Coach and support any direct reports/brand executives. Drive recruitment and training needs with HR. Represent the brand in supplier meetings, trade shows, and industry events.
Key Metrics / KPIs
- Market share in category
- Sales vs. budget and year on year growth
- Gross margin % and overall profitability
- Sell through rate and stock turn
- Stock availability, aged/excess stock ratio
- Open to buy accuracy and supplier on time delivery
- Marketing ROI and new launch performance
- Store and brand standards compliance
- Channel growth (wholesale / e commerce)
- Budget adherence and forecast accuracy
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Client of Salt
Oracle Fusion Finance Solution Architect
Riyadh, KSA
We are looking for an experienced Oracle Fusion Finance Solution Architect to join a major ERP transformation programme in Riyadh. This role is suited to a senior Oracle Finance...
Senior Studio Production Manager
Dubai, UAE
We are hiring a Senior Studio Production Manager to oversee end-to-end studio operations for a large-scale, multi-category retailer. The role manages a team of 30+ across Photography, Retouching, and Studio Operations, a
AI Engineer
, UAE
Design and implement LangGraph agent graphs, build LLM extraction pipelines, and integrate AI tools while ensuring model evaluation and testing.
Senior Partnerships Manager Co Branded Products
Dubai, UAE
Manage strategic partnerships for co branded financial products, develop marketing plans, ensure compliance, and lead a support team with strong stakeholder management skills.
GCP Cloud Architect
Riyadh, KSA
Seeking experienced Cloud Architects to design secure, scalable cloud solutions on Azure and GCP, ensuring compliance and governance for enterprise clients.
IT Disaster Recovery (ITDR) Consultant
Riyadh, KSA
The role involves leading IT Disaster Recovery assessments, designing recovery plans, and developing governance frameworks while engaging stakeholders and ensuring compliance.
Senior Consultant SAP BW Migration Expert
United Arab Emirates, UAE
Lead assessment and migration planning for SAP BW, requiring expertise in SAP technologies, stakeholder management, and cloud data platforms.
SAP Basis Lead
Saudi Arabia, KSA
Lead technical delivery of SAP S/4HANA Greenfield implementation, ensuring installation, upgrades, and administration of SAP landscape with strong expertise in architecture and ...
Oracle Fusion Finance Solution Architect
Riyadh, KSA
Senior Studio Production Manager
Dubai, UAE
AI Engineer
, UAE
Senior Partnerships Manager Co Branded Products
Dubai, UAE
GCP Cloud Architect
Riyadh, KSA
IT Disaster Recovery (ITDR) Consultant
Riyadh, KSA
Senior Consultant SAP BW Migration Expert
United Arab Emirates, UAE
SAP Basis Lead
Saudi Arabia, KSA