Brand Manager, Canada

Challenges and work collaboratively with senior level distributor partners in their region.

Holds accountability for commitments, KPIs, Depletions and GP plan delivery

Actively engages cross functional stakeholders to address market opportunities and mitigate risk

Determine strategy, resources, and budget to achieve plan objectives for multiple states

Enterprise-wide thinking turns analysis into planning and actions against channels and consumer opportunities

Lead the Region to achieve maximum profitability, market share, and sales depletions

Uses tracking, reports, reviews, insights and interaction to ensure continuous alignment of partners and team members on vision and goals

Understands the attitudes and motivations of key people and addresses these in a position of influence

Inspire, empower, and engage team members to achieve sales objectives through outlining vision aligned with teams’ goals and personal aspirations

Responsible for coaching, development and succession planning

Lead annual and quarterly business planning with distributor sales leadership teams to achieve distribution and depletion objectives.

Drive performance and accountability through a consistent cadence of distributor engagement, market visits, and performance scorecards.

Build alignment and enthusiasm for Vinarchy’s brands, vision, and commercial goals.

Provides actionable insights into pricing structures to maximize sales while achieving pricing standards.

Manages market financial budgets, ensuring alignment with objectives and targets.

Provides regular updates and reports on account performance, sales forecasts, and market trends.

Collaborate closely with front-line distributor managers and sales teams, ensuring optimal execution of sales programs and promotional activities.

Build market level programming to include distributor incentives, menu / display programming, and executes consumer special events.

Conduct monthly General Sales Meetings to review performance, celebrate wins, communicate brand information, programming and incentives and inspire commitment to Vinarchy USA’s growth objectives.

Manage one market manager in NYC area to drive accelerated execution on KPI’s in set list of key accounts in the city. Provide goals, coaching, tools to help individual succeed in seeding growth for Vinarchy brands

Ability to manage and grow relationships with key on premise regional chain retailers, ensuring brand visibility and sales growth.

Develop and generate incremental business in top off and on-premise accounts and regional chains

Build, prioritize, and activate target account lists by brand and channel.

Drive distribution, secure menu placements, achieve impactful display wins, and execute activation events to grow brand presence.

Work with trade marketing and brand teams to develop consumer programming that supports objectives.

Personally close flagship accounts to establish credibility, drive visibility, and accelerate growth in key markets.

Analyze sales data, trends, and customer insights to optimize sales performance.

Joining Vinarchy means becoming part of a newly formed global wine company with bold ambitions to redefine wine and drive meaningful growth across the industry. This role offers the opportunity to make a direct impact in key U.S. markets by working closely with distributor partners, customers, and cross-functional teams to grow an exciting portfolio of brands. At Vinarchy, we value entrepreneurial thinking, collaboration, and accountability, and we are building a culture where talented individuals can contribute, innovate, and grow alongside the business as we expand our presence and shape the future of wine.

At Vinarchy we are dedicated to building a diverse, dynamic and inclusive culture. Prospective candidates will be required to provide proof of legal work rights and undertake relevant pre-employment screening to verify eligibility and suitability.

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Integrity In Every Drop

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Simplify To Amplify