Brand Manager - Better For You, Raffaello & Tablets
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Key skills for this role
Role Overview
Manage and develop the Better For You, Raffaello, and Tablets portfolio across the Gulf region.
Drive growth through brand strategy, innovation, commercialization, and integrated marketing execution.
Report to the Regional Marketing Manager and manage one Assistant Brand Manager.
Key Skills for This Role
Full Job Posting
About the Role
Manage and develop the Better For You, Raffaello, and Tablets portfolio across the Gulf region.
Drive growth through brand strategy, innovation, commercialization, and integrated marketing execution.
Report to the Regional Marketing Manager and manage one Assistant Brand Manager.
Brand Strategy and Portfolio
- Support portfolio priorities and long-term strategies for the Better For You, Raffaello, and Tablets portfolio.
- Drive brand positioning, portfolio development, consumer engagement, media planning, and innovation priorities.
- Use consumer and market insights to identify growth opportunities and strengthen brand equity.
Marketing and Commercialization
- Lead integrated marketing plans and campaigns across the portfolio.
- Coordinate creative, media, and digital agencies across consumer touchpoints.
- Support commercialization of innovation projects, seasonal initiatives, and portfolio expansion opportunities.
- Coordinate cross-functional teams for successful market launches and regional alignment.
Insights and Activation
- Monitor market performance, consumer behavior, shopper trends, competitive activity, and category developments.
- Translate insights into business recommendations and growth strategies.
- Execute digital, social media, media, shopper marketing, and in-store activation campaigns.
- Track campaign performance and optimize investments against defined KPIs.
Performance and Collaboration
- Partner with Sales and Trade Marketing on sales planning, forecasting, promotional activities, and portfolio performance.
- Manage packaging initiatives and ensure timely execution and compliance with brand guidelines.
- Support marketing budgets, forecasting, investment effectiveness, and brand performance analysis.
- Manage, coach, and develop one Assistant Brand Manager.
- Collaborate with Marketing, Sales, Trade Marketing, Finance, Supply Chain, Quality, and Consumer and Shopper Understanding teams.
About You
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Four to five years of FMCG experience, including two to three years in marketing.
- Experience in brand management, integrated marketing campaigns, product launches, consumer insights, and agency management.
- Exposure to GCC markets and multinational environments is an advantage.
- Strong marketing mindset, commercial acumen, analytical skills, project management ability, and stakeholder management skills.
- Advanced proficiency in Microsoft Office, including Excel and PowerPoint.
- Experience with digital and social media marketing, market analysis, sales forecasting, budget management, and P&L understanding.
- Fluent English is required; Arabic is preferred.
About Ferrero
Ferrero is a global sweet-packaged food company founded in Alba, Italy, in 1946.
Ferrero promotes a diverse and inclusive culture and supports employee development.
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