Digital Shelf Manager

The Digital Shelf Manager is responsible for maximizing product visibility, discoverability, content quality and conversion across marketplaces, quick commerce and eB2B platforms. The role will own digital shelf excellence by ensuring accurate and compelling product content, high availability, strong search performance, pricing compliance and competitive visibility. This position will work closely with internal cross-functional teams, platform partners and external agencies to drive best-in-class online shopper experiences and support sustainable e-commerce growth.

Digital Shelf Management

• Own and manage digital shelf health across marketplaces, quick commerce and eB2B platforms.

• Ensure complete and accurate product content across all online channels, maintaining high standards of digital shelf excellence.

• Drive continuous improvements in product page quality, visibility and shopper experience.

Product Content & Catalog Management

• Manage end-to-end product listings, including titles, descriptions, images, videos, A+ content, keywords, attributes and product page optimization.

• Ensure all product content aligns with brand guidelines and platform requirements.

• Identify and address gaps in hero images, pack shots, product claims, benefit communication and conversion-driving content.

Search & Discoverability Optimization

• Improve organic search rankings and product discoverability across platforms.

• Optimize keyword strategies and content to increase share of shelf for priority SKUs.

• Monitor and enhance product visibility through ongoing search performance analysis.

Availability, Pricing & Compliance Monitoring

• Track product availability, out-of-stock levels and assortment performance across platforms.

• Ensure pricing hygiene and compliance with platform-specific pricing policies.

• Monitor content compliance, ratings, reviews and platform standards to maintain brand consistency.

Competitive Intelligence

• Monitor competitor listings, content quality, pricing, assortment, promotions, ratings, reviews and search visibility.

• Identify marketplace trends, emerging opportunities and competitive threats.

• Translate competitive insights into actionable recommendations for business growth.

New Product Launch Support

• Support new product introductions through timely listing creation, content readiness, keyword mapping and platform asset deployment.

• Ensure seamless execution of launch plans across digital commerce platforms.

• Track launch performance and provide recommendations to improve visibility and sales outcomes.

Cross-Functional Collaboration

• Partner closely with Brand, Category, E-Commerce, Media, Supply Chain and Agency teams to execute digital shelf initiatives.

• Work with platform teams and account managers to resolve catalog, content, listing and visibility issues.

• Coordinate stakeholder alignment to ensure timely implementation of content and visibility enhancements.

Review & Consumer Insights Management

• Monitor consumer ratings and reviews across platforms.

• Identify recurring product, content and service-related improvement opportunities based on shopper feedback.

• Collaborate with relevant teams to address consumer concerns and improve overall customer experience.

Performance Tracking & Reporting

• Develop and maintain digital shelf scorecards covering content quality, search performance, availability, pricing, ratings and competitive benchmarks.

• Analyze digital shelf performance metrics and identify areas for improvement.

• Prepare weekly, monthly and quarterly business reports with insights, action plans and accountability tracking.

5-8 years of experience in E-Commerce, Digital Commerce, Digital Shelf Management, Category Management or Online Marketplace Operations

Experience working with major marketplaces, quick commerce platforms and eB2B channels

Strong understanding of digital shelf analytics, marketplace algorithms and content optimization practices

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Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of the world’s largest sweet-packaged food companies, with many iconic brands sold in countries all over the world. Find out more about Ferrero at ferrero.com.

Ferrero is committed to building a diverse and inclusive culture in which all employees feel welcomed and appreciated and have the same opportunities. We believe all our people are equally talented in their own way. In nurturing the curiosity and natural abilities of our employees, we provide them, generation after generation, the means to succeed personally and professionally, enabling them to craft their journey at Ferrero. The diversity of our talents is what makes our work environment multicultural, innovative, and highly rewarding. Find out more here.