Brand Manager - Better For You, Raffaello & Tablets
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Key skills for this role
Role Overview
Ferrero is seeking a Brand Manager in Dubai to report to the Regional Marketing Manager.
The role manages the Better For You, Raffaello, and Tablets portfolio across the Gulf region.
The position drives growth through brand strategy, innovation, commercialization, integrated marketing execution, and cross-functional alignment.
The role includes management and development of one Assistant Brand Manager.
Key Skills for This Role
Full Job Posting
About the Role
Ferrero is seeking a Brand Manager in Dubai to report to the Regional Marketing Manager.
The role manages the Better For You, Raffaello, and Tablets portfolio across the Gulf region.
The position drives growth through brand strategy, innovation, commercialization, integrated marketing execution, and cross-functional alignment.
The role includes management and development of one Assistant Brand Manager.
Main Responsibilities
- Develop portfolio priorities, long-term brand strategies, positioning, consumer engagement strategies, media planning, and innovation priorities.
- Lead integrated marketing plans and campaigns with creative, media, and digital agencies across consumer touchpoints.
- Support commercialization of innovation, seasonal initiatives, and portfolio expansion with cross-functional teams.
- Monitor market performance, consumer behavior, shopper trends, competition, and category developments.
- Develop digital, social media, media, shopper marketing, and in-store activations and optimize investment against KPIs.
- Partner with Sales and Trade Marketing on planning, forecasting, promotions, and portfolio performance.
- Manage packaging initiatives and ensure timely execution and compliance with brand guidelines.
- Support marketing budgets, investment tracking, forecasting, and performance analysis.
- Manage, coach, and develop one Assistant Brand Manager and collaborate across Marketing, Sales, Finance, Supply Chain, Quality, and insight teams.
About You
- Bachelor's degree in Marketing, Business Administration, or a related field.
- 4–5 years of FMCG experience, including a minimum of 2–3 years in Marketing.
- Experience in brand management, integrated campaigns, product launches, consumer insights, and agency management.
- Strong marketing mindset, commercial acumen, analytical skills, project management capabilities, and autonomy.
- Excellent communication, stakeholder management, and influencing skills with a proactive, results-driven approach.
- Advanced proficiency in Microsoft Office, digital and social media marketing, market analysis, sales forecasting, budget management, and P&L understanding.
- Fluent in English; Arabic is preferred.
- Exposure to GCC markets and multinational environments is advantageous.
Workplace
- The role is based in Dubai and is explicitly identified as hybrid.
About Ferrero
Ferrero is a global sweet-packaged food company founded in Alba, Italy, in 1946, with iconic brands sold worldwide.
Ferrero describes its culture as diverse, inclusive, multicultural, innovative, and focused on employee development.
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