Brand Copywriter

Own and protect the GIS brand voice — every word that goes to market reflects the established standard

Develop and maintain the brand book, voice and tone guide, and writing standards documentation

Serve as brand steward — reviewing outbound materials for consistency, accuracy, and quality

Establish the written language system that all future marketing, sales, and communications build from

Write sales and marketing copy: presentations, flyers, brochures, one-pagers, and service-specific enablement materials

Translate complex employee benefits positioning into clear, compelling copy for broker, employer, and carrier audiences

Maintain a single organized library of approved, current assets for active sales team use

Drop finished copy into existing templates and make light layout adjustments so assets are ready to ship without always routing through a designer

Own all website copy — page architecture, hero statements, service descriptions, and calls to action

Write and manage light organic LinkedIn content; write press releases and thought leadership blogs as needed

Ensure all digital content is consistent with the brand voice and updated as the business evolves

Use AI-powered design tools (Canva, Adobe Firefly, Adobe Express, or equivalent) to place copy into on-brand templates and produce simple visual concepts