Brand and Communications Lead

Learn Bastion’s product, customers, regulatory position, and competitive landscape

Understand how buyers find us, what matters in sales conversations, and where our story is weak

Audit our website, content, press, events, and overall market presence

Ship impactful work in your first week

Define the target audiences, messaging, and channels to prioritize

Develop a scalable content and communications production workflow leveraging AI tooling and contractors to operate at high velocity

Improve how Bastion shows up across social media, website, and other prioritized channels

Build an active pipeline of press, events, and speaking opportunities

Align with Product, Legal, and Compliance teams to ensure a steady stream of high signal communications from Bastion to the market

Launch the first targeted campaigns for the businesses we want to work with

Start tracking performance of brand & comms work via inbound qualified leads and pipeline influence

Own Bastion’s positioning, voice, and external communications calendar

Establish a steady cadence of high-signal company news, content, executive communications, and market commentary

Secure initial press coverage, speaking opportunities, or other credible third-party visibility, with a strong pipeline behind it

Have targeted campaigns live and reaching the right businesses and decision-makers

Build a direct feedback loop with the Commercial team so our messaging reflects what moves buyers and we can see where the work is influencing customer conversations and pipeline

Know what is working, what is not, and where to focus next

Operate independently, make good judgment calls, and maintain a high quality bar without slowing down

As a result of your work, we see a fast growing amount of qualified inbound leads and positively influenced qualified leads on the rest of the pipeline

Building brand awareness from scratch. There’s no existing playbook, press list, or event history to build from. You will be building the function while running it, making decisions with imperfect information, testing quickly, and iterating toward what works.

Creating a market presence breakthrough. Incremental progress will not be enough. Bastion needs to go from being known mainly within our existing network to being recognized by the institutions, partners, reporters, and talent that matter. You will need to find the campaigns, moments, and relationships that can make that happen.

Earning press in a space that's noisy and focuses on already known household names. Most coverage goes to the biggest companies and the loudest stories. You will need to find genuinely newsworthy angles in Bastion’s work, build real relationships with reporters, and earn attention without relying on existing hype.

Buyers of Bastion are diverse. Bastion’s customers include Fortune 500 companies, financial institutions, fintechs, and stablecoin-native payments companies. They do not speak the same language or make decisions the same way. You need to adapt the message to each audience without creating a different company story for each one.

Operating as a team of one, with the impact of a team of 5. We expect you to leverage AI tooling and contractors for your work using your best judgement to maintain a high quality bar, in a space that’s very sensitive to AI slop. Your ultimate metric of success is influenced pipeline and inbound qualified leads.

Bastion provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, and placement. Bastion participates in E-Verify to authorize eligibility of employment in the United States.