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BOUCHERON - CRM & Clienteling Manager ME
Boucheron
Dubai, UAE
Full Time
Manager
Onsite
1 months ago
CRM StrategyData AnalyticsClientelingCampaign ManagementLuxury RetailAnalytical Skills
Free
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CRM StrategyData AnalyticsClienteling
About the Role
Boucheron is seeking a CRM & Clienteling Manager to support boutiques in growing the database and enhancing client journeys through data analysis and clienteling strategies. The role requires 5 years of experience in luxury retail CRM, proficiency in CRM tools, and strong analytical skills.
Key Skills for This Role
CRM StrategyData AnalyticsClientelingCampaign ManagementLuxury RetailAnalytical Skills
Responsibilities
- Analyze CRM database drawing insights on segmentation, clients’ behaviors, purchasing patterns & lifecycle stages
- Monitor campaign implementation & ROI
- Provide reports with thorough insights, highlighting opportunities for incremental revenue & enhanced client experiences
- Ensure data cleanliness and strict adherence to implementation of data privacy laws
- Develop & lead CRM strategies/initiatives to support proactive client outreach, enhance appointment culture & personalized client experience in boutiques
- Ensure alignment with Global Maison strategy
- Actively collaborate with Boutique Directors to design tactical plans supporting local market needs
- Design relevant end to end campaigns with clear target audience and KPIs for performance tracking
- Work closely with Boutique Directors to ensure all CRM campaigns/plans boost client acquisition, engagement & retention
- Communicate a clear calendar of all CRM touch points: newsletters, VIC treatment plans, gifting management
- Support Boutique Directors on ensuring qualitative execution of all campaigns ensuring all KPIs are achieved
- Train retail teams on the use of MY CAT and all CRM related KPIs
Requirements
- 5 years of experience working in luxury retail & CRM, ideally luxury jewelry & timepieces
- Proficiency in utilizing CRM & analytical tools
- Excellent analytical & organizational skills
- Strong business acumen, client centricity & involvement in retail environment
- Solid ability to utilize data into Retail relevant plans & opportunities
- Fluent proficiency in English is mandatory
Full Job Posting
Summary
- Created by Frédéric Boucheron in 1858, Maison Boucheron has evolved through four generations of direct descendants. A visionary designer and the very first of the great contemporary jewelers to open a boutique on Place Vendôme, Boucheron still embodies absolute excellence in Jewelry, High Jewelry an
Job Description
- Reporting to the Retail Director, your mission as CRM & Clientelling Manager is rooted in supporting all directly operated boutiques to grow & elevate the database as well as enhance client journey & experiences through database analysis, effective clientelling strategies and collaborating with stor
KEY RESPONSIBILITIES: Client Data Analytics
- Analyze CRM database drawing insights on segmentation, clients’ behaviors, purchasing patterns & lifecycle stages
- Monitor campaign implementation & ROI
- Provide reports with thorough insights, highlighting opportunities for incremental revenue & enhanced client experiences
- Ensure data cleanliness and strict adherence to implementation of data privacy laws
CRM Strategy & Performance
- Develop & lead CRM strategies/initiatives to support proactive client outreach, enhance appointment culture & personalized client experience in boutiques
- Ensure alignment with Global Maison strategy
- Actively collaborate with Boutique Directors to design tactical plans supporting local market needs
Campaign Design & Management
- Design relevant end to end campaigns with clear target audience and KPIs for performance tracking
- Work closely with Boutique Directors to ensure all CRM campaigns/plans boost client acquisition, engagement & retention
- Communicate a clear calendar of all CRM touch points: newsletters, VIC treatment plans, gifting management
- Support Boutique Directors on ensuring qualitative execution of all campaigns ensuring all KPIs are achieved
- Train retail teams on the use of MY CAT and all CRM related KPIs
- Provide insightful reports on campaign performance
VIC Portfolio Development
- Support Boutique Directors on identifying & managing VICs
- Create personalized plans for developing these clients & support retail teams in evolving to a 'tailored client outreach' mindset
- Collaborate with both Boutique Directors and Marcom Team on planning VIC engagement calendar: Local & International events, experiences & treatments
- Identify potential partners that can support the recruitment of UHNWI
PROFILE
- 5 years of experience working in luxury retail & CRM, ideally luxury jewelry & timepieces.
- Proficiency in utilizing CRM & analytical tools
- Excellent analytical & organizational skills
- Strong business acumen, client centricity & involvement in retail environment
- Solid ability to utilize data into Retail relevant plans & opportunities
- Fluent proficiency in English is mandatory, Arabic language is a plus.
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